Use quirky September holidays for book promotion
Persistence — and a little creativity — go a long way with book promotion.
One way to add some creativity to your book promotion is to link your book to seasonal activities, events, or holidays. “Back to school” is an obvious occasion for this time of the year, but there are lots of others coming up next month, too.
Can you link your book to any of these fun or quirky September holidays and special occasions? If you can, you’ve got a promotional hook that you can run with.
Write a blog post, pitch a story idea, send a press release, create an image to share on your Facebook page or Twitter. Imagine all you can do with this! You just need a credible connection to the “holiday” of your choice.
September’s book promotion occasions
Here are just a few of the fun offerings at Holiday Insights, where you’ll find a longer list that might offer an even better fit for your book in September.
And . . . note that three special days below have a connection to books! What author can’t make the most of “Read a Book Day?”
Click through on each link for the details.
- September 2 International Bacon Day
- September 5 Be Late for Something Day
- September 5 Cheese Pizza Day
- September 6 Fight Procrastination Day
- September 6 Read a Book Day
- September 8 International Literacy Day
- September 9 Teddy Bear Day
- September 10 Sewing Machine Day
- September 11 Make Your Bed Day
- September 13 Defy Superstition Day
- September 13 Fortune Cookie Day
- September 13 Positive Thinking Day
- September 16 Step Family Day
- September 18 National Women’s Friendship Day
- September 18 Wife Appreciation Day
- September 19 International Talk Like A Pirate Day
- September 25 National Comic Book Day
- September 28 National Good Neighbor Day
- September 29 Confucius Day
Naturally, not every author will find a good fit on September’s list of occasions, but you can look ahead to October and November for more inspiration.
Have you ever used this tactic to promote your book? Let us know in a comment.
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Sandra – so glad to be reminded of Holiday Insights. I used to use it when I worked at a retirement home. The residents liked reading about them in the monthly newsletter I did and doing fun little things for crafts or activities. I can certainly see how useful it could be for articles and releasing a book.
I’m glad this got it back on your radar, Virginia!
Sandy
Talk Like A Pirate Day is perfect for my book, since it’s about ninjas vs. pirates! Thanks for the reminder.
And that’s a particularly popular one for some reason, Laura. My region’s media outlets always seem to do something fun with it.
Sandy
Thank you so very much for this idea. My book is about a young girl who has type 1 diabetes. I will use Oct and Nov to promote my two books. Great idea!
Now I have to get creative and think of ways to tackle this subject. Any ideas would be appreciate.
I’m glad it got you thinking, Emma! Here are some ideas from the blog post: Write a blog post, pitch a story idea, send a press release, create an image to share on your Facebook page or Twitter.
Sandy
Thanks, Sandra.
Thanks for this fun list. It inspired me to celebrate Read a Book Day and Literacy Day with a giveaway for my novels CAPEMAYBE and PEACE By PIECE on my Facebook author page.
https://m.facebook.com/carolfragalebrillauthor/
I’m glad it inspired you, Carol!
Sandy