Comments on: How does a top book publicist think? Q&A with pro Karen Engler

By: ≫ ¿Cómo piensa un importante publicista de libros? Preguntas y respuestas con la profesional Karen Engler

Tue, 06 Dec 2022 09:51:24 +0000

[…] Fuente del artículo […]

By: Sandra Beckwith

Sandra Beckwith — Fri, 02 Dec 2022 00:54:05 +0000

In reply to Stephanie Patrick. Thanks, Stephanie! Sandy

By: Stephanie Patrick

Stephanie Patrick — Fri, 02 Dec 2022 00:00:24 +0000

First rule for me is to focus on the author and his or her personal story. Did you write your book because you fell in love with dolphins when you were seven? Did you write your book while on a cross country tour? Is this you 100th book and the first published?
The book is not the hook. The author draws people in first, then they will consider the book.

By: Karen Engler

Karen Engler — Thu, 01 Dec 2022 20:05:38 +0000

Hi Valerie,

Sandra’s article is the perfect read for your question.

By: Sandra Beckwith

Sandra Beckwith — Thu, 01 Dec 2022 14:49:28 +0000

In reply to Valerie J. Brooks.

That’s a great question, Valerie. I’ve got the answer to it here:
https://buildbookbuzz.com/finding-the-hidden-news-hooks-in-your-fiction/

Sandy

By: Valerie J. Brooks

Valerie J. Brooks — Thu, 01 Dec 2022 06:47:29 +0000

Thanks so much, Karen, Stephanie, and Sandra (always, Sandra). Publicity for fiction needs creativity and ways of mining the story or author’s story. That is what’s difficult for us. But even with entertainment, there are takeaways, sometimes strong ones. So I have a question: how do you go about finding the “message” or “takeaway” when working with a fiction author?

By: Karen Engler

Karen Engler — Wed, 30 Nov 2022 19:19:15 +0000

I love this, Stephanie Marie. Absolutely.

By: Sandra Beckwith

Sandra Beckwith — Wed, 30 Nov 2022 18:23:55 +0000

In reply to Stephanie Marie Patrick.

This is such excellent feedback, Stephanie. Thank you! And for those of you wondering how to make sure you work with a Stephanie Patrick or Karen Engler rather than a goofball, heed my 7 tips for hiring support services here: https://buildbookbuzz.com/how-one-author-got-ripped-off/

Sandy

By: Stephanie Marie Patrick

Stephanie Marie Patrick — Wed, 30 Nov 2022 18:12:09 +0000

Great column and tips.
As a book publicist, I add authors should remember they are purchasing the publicists’ services, expertise and time. No publicist should or can promise any sales of your book; publicity raises awareness, but that doesn’t guarantee success.
Listen to the publicists. Do every book-signing event, bloggers tour and everything else they suggest. Put your ego aside, and get to work. Writing the book was the easiest part of the book journey.