That’s the approach some authors use, but it’s harder to build relationships with your audience on a random, occasional schedule. For me, the absolute best part of my email newsletter is the conversations I end up having with my subscribers. Such wonderful people! I wouldn’t want you to miss out on that! And people won’t tire of a once-a-month message. If you send less often than that — say, quarterly — they’ll forget about you.

Sandy

It is totally acceptable and a great idea, Jon. Be sure to include the link where they can subscribe, and tell them that this is the only message they’ll receive about it.

You might want to add yourself to children’s book author Jylene Morgan’s list to see how she handles her email newsletter. And her opt-in gift — her “lead magnet” — is outstanding!

Sandy

I think he did, Todd!

Sandy

You almost have to feel sorry for him, right? Attitude is everything — in marketing and in life!

Sandy

I cannot believe how this person acted in the first place – simply adding people to your list without their consent will get you into serious legal trouble for non-compliance with GDPR (Germany), plus it will obviously annoy people who never wanted to be on that list anyway. But then this guy even has the cheek to complain to people unsubscribing from his unwelcome present! Something is very wrong in this person’s head. Should we hope that he figures it out before word of mouth spreads about how he treats people he knows and unsubscribers in particular? I do not think so.

For one, I write children’s books that teach kids chess strategies by telling anthropomorphic stories about the pieces on the board. So, what I might write in a newsletter, like monthly chess puzzles, for example, is likely to be more geared to the kids of the recipients than the recipients themselves.

But on the topic of this post, is it considered acceptable to send a one-time email to your contacts to offer them a chance to opt-in to your email newsletter list, perhaps with an example of what such a newsletter might entail?

Amen, Joan!

Sandy