And Cat, if that doesn’t work the way you’d like, just link the social network name in text form, like this: Instagram

Sandy

Thanks so much for the feedback on images! I wonder why that happens. One of my writer friends always includes a magazine cover in her signature (the magazine with her most recent article) and it comes through fine for me, but when I email one of my clients with my website URL in my signature, it gets blocked! So…I have a custom signature for them. Crazy, right?

Sandy

Thanks, Flora. I found that resource when I was researching this article but opted not to include it because it’s for multi-employee businesses and isn’t free. Which plan do you have?

Sandy

I will also be adding a link to my media kit, since many of my emails go to podcasters and the press.

Never underestimate the power of your signature. Thanks for another great post!

I create an email signature with all the key info, social media icons, and a banner to promote my upcoming workshops and other programs, sometimes with a tie-in to a holiday or special observance. Over the years I’ve used different programs to create these. Currently I use https://newoldstamp.com
I love having all the key info folks need to make contact right there at the bottom of my email.

This advice is perfect for personal email use, but I can appreciate that not everyone wants to do that.

Sandy

You’d think so, wouldn’t you?

But it wouldn’t be my personal gmail address (though that’s available on my writing site), because I use that mostly for personal mail.

And I don’t have a newsletter, nor do I write emails FROM either the book’s blog or my writing blog. Most of my communication is in the comments on the writing blog, so no place to use it there. Readers of the blog who sign up automatically get sent an email with posts by WordPress. I’ll see if I can do something at the beginning or end of those emails. But most of those readers already know who I am and, if they were going to buy Book 1, have already done so.

That all has to be set up first – maybe one of these days!

I laugh at how primitive I am forced to be. Another reason I would drive a ‘team’ mad.

Meanwhile, I store every idea somewhere. It’s a very full vault. Dreaming is free.

Alicia, the good news here is that spiffing up your email signature will only take minutes. That’s certainly something you can do yourself.

I’m happy to hear you’ve found success with snagging reviews for that first book! I’m sure you’ll be able to replicate that with #2. Congratulations!

Sandy

I know these things – keep reading posts reminding me – but the energy to DO them (I have ME/CFS) comes at the expense of writing, and I’m slow enough there already (really slow – 15 years for the first book in the mainstream trilogy, 7 so far for the second – though I do hope to finish it this year or early next).

I’m not averse to paying people to provide the services I could do myself – but find it very difficult to WORK with healthy energetic extroverted go-getters to set them up, correct, deal with on-going. Without spending huge amounts simply because I can’t keep up.

Haven’t figured that one out yet but will have to try when the second is finished, because I can either plow right into the writing of the third book OR I can relearn marketing and ads and publicity. Book 1 is about to get its 51st review, and I have spent hours on writing the kind of email to reviewers that has gotten me about a 50% return.

My key requirement is that the marketing, etc., people commit to the book. Not professionally – that is basic and expected – but personally. Because this trilogy is that kind of work.

I’m sure I’ll find them. As a disabled person, I won’t be able to help a lot, but the story I have crafted should.

We’ll see.