Peggy, at least you lost that business with a good conscience, right? Your clients are lucky to work with a cover designer who understands marketing, too.

This reminds me of the author I didn’t know who contacted me for my opinion on his three cover design options. Which one did I like the most? The designs were distinctly masculine, but the title suggested a female audience. When he confirmed he wrote it for women, I explained why I didn’t think any of this options would appeal to his audience and pointed out the importance of keeping our own preferences out of the decision-making unless our intended readers are *just like us.* He stayed with one of the masculine options.

All we can do is try, right?

Sandy

Just sent you a note! I’m so glad you’re willing to do this!

Sandy

I launched my new ad directly after commenting here, and I’m closely watching it…. But too early for analytics yet.

I’ve been wrangling with Amazon Ads for almost 2 years now, and more diligently since last October. There’s LOTS to say about the ads and targeting! I’d love to dig into it as a guest post…particularly since I’ve invested serious energy exploring this stuff the last 5-6 months. (I say ‘invested’ because, for me, it is that, but spending $ always makes for a delicate situation!)

Please feel free to email me about guest posting, so I don’t take up your comment space here about it. But I love sharing what I’m learning and love your blog, so there you go!

Thanks for the tip, Wendy! I’d love it if you’d come back and tell us how that targeted ad worked for you. (Maybe you’d think about writing a guest post about it…?)

Sandy

You’re welcome, Sayed. I hope they help.

Sandy

Thank you for your book marketing tips.

Thx for the succinct reminder. Great advice, as always. I’m going to my Amaz Ads this second to start a tight little campaign ONLY for ex-hippies and rock ‘n rollers. (For ‘I Did Inhale — Memoir of a Hippie Chick.’) Maybe potheads, too.

Also, a note for anyone who hasn’t tried them, Amazon Ads are a great place to set pointed targets. You can hone right in. And then you can watch what works and what doesn’t. You’ll see how right Sandra is — it’s that counterintuitive thing that has to be hurdled.

I’m glad it’s helpful, Cat! I’ll bet you’re on top of this already, though!

Sandy