Thanks, Thomas! FYI, your marketing and PR background should be very useful as you market your books. You understand how marketing works. Plus, lots of what works with other product categories can be applied to books, too.

Sandy

I love this, Gabi! It’s worth noting that these are small, inexpensive items that are essentially part of the packaging, not gifts designed to serve as an incentive for a review. This is important because as Paula so wisely noted in her comment, you can’t offer readers anything as an incentive to review your book. Publishers use the merchandise strategy in this article for social media reviews, not Amazon reviews.

Thanks for sharing this!

Sandy

John, I use Fiverr for specific design tasks, most recently to update the free gift I give newsletter subscribers here: https://buildbookbuzz.com. I used a different designer to create a branded PowerPoint template for my newest course for authors.

What do you want them to do for you? The folks on Fiverr offer specific skills, so that’s what you need to search for. When I look for someone there, I use a specific search term — “PowerPoint template design” — then scroll through the options, looking at samples and reviews.

I hope that helps.

Sandy

Note my book website is still under construction.

That’s a great question, Paula! This strategy is designed to generate social media reviews, not Amazon reviews — BookTok and Bookstagram videos and images. The readers who follow these influencers will buy (or not buy) a book based on that social media review. (Here’s more on that in case it helps: https://buildbookbuzz.com/booktok-for-book-marketing/)

When you find an influencer who shares your taste in books, you’ll never need to look at an Amazon review again.

Thank you for asking!

Sandy