Author Kevin Daum started with a tattoo.

I had dinner with Daum and several other writers last week while in New York City for the American Society of Journalists and Authors annual conference for writers. I was glad to have an opportunity to meet Daum in person after reviewing his book, Video Marketing for Dummies, here on the blog.

He mentioned that when he wrote an earlier book, Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable, his goal was to make it a New York Times best seller. To make sure he didn’t forget — and to make sure he worked toward that goal every day — Daum tattooed “New York Times best seller” backwards on his chest.

Why backwards? So that he’d be able to read it in the mirror every morning.

Here’s my picture of it. Let it be an inspiration to anyone who wants to achieve the same goal — or any high goal, for that matter.

(Did it make the list? Nope.)

What would you do to make your book a best seller?