Rao told interviewer Pat Flynn that  he had sold a few hundred copies of his book early on but one day, when checking his Amazon page, he noticed something new.

“I saw it was #1 in Entrepreneurship,” he said. “I was like, ‘Oh, cool!’ so I tweeted about it. Some guy replied back saying, ‘Hey, you might want to thank Glenn Beck! He raved about your book on his show.’ ”

Rao sold 1,000 copies the day Beck mentioned the book and later, after appearing on Beck’s national show, he sold 10,000 copies in one week.

Imagine that!

Publicity power

This shows you the power of publicity. Get a positive mention by a powerful media personality with a huge fan base, and your book sales will take off.

But how do you get that kind of priceless media exposure? I can teach you how.

It starts with a good book, of course. (Read more about why quality counts here.)

Then you have to know how to catch the attention of the journalist or media outlet.

You can do it!

This is one of the skills I teach in the three “Book Publicity 101: How to Build Book Buzz Premium E-courses” (traditionally published nonfiction, self-published nonfiction, and fiction) I’m offering again February 3-28, 2014.

If you need to learn how to get the media buzzing about your book (and if you need to learn how to use social media effectively, rock it on Amazon, plan a virtual book tour, get speaking gigs, and do lots of other things to publicize, promote, and market your book), register for this course now, before the price goes up in 2014.

Get everything you need to know at these links:

• Nonfiction authors who are traditionally published: https://buildbookbuzz.com/how-to-build-book-buzz-workshop/
• Nonfiction authors who are self-published: https://buildbookbuzz.com/self-published-how-to-build-book-buzz-workshop/
• Both types of fiction authors: https://buildbookbuzz.com/bookpublicity101fiction/

Then start thinking about what you’ll wear for your first big TV appearance.

Did you get media attention for your book? Tell us about it in a comment!