You’ve probably noticed how many businesses use some sort of “back to school” advertising and promotion angle in August and September. You’ll see many doing the same thing with Halloween next month.

You can do this with your book just as easily as they can with their products. It just takes a little imagination.

A long list of fun, quirky holidays helps, too. That’s why I’ve listed what’s coming up for October here.

October book promotion possibilities

If you can link your book to any of them, write and send a press release or tip sheet, write a blog post, create an image to share on social media, or pitch a story idea. All you need is a logical and appropriate link to one of these fun holidays listed below.

For example, if you’re a cookbook author, use October 1, “National Homemade Cookies Day,” as a reason to share cookie recipes from your book. Does your book address the evils of bullying? October 5, “Do Something Nice Day,” provides an opportunity to offer advice on how to prevent or stop bullying. Scan the list for a good fit for your book and have fun with it.

Here are some special days in October to get you thinking. Get more daily, weekly, and monthly holidays for October at Holiday Insights.

• October 1 National Homemade Cookies Day
• October 1 World Vegetarian Day
• October 2 National Custodial Worker Day
• October 3 Techies Day
• October 5 Do Something Nice Day
• October 5 World Teacher’s Day
• October 7 International Frugal Fun Day
• October 9 Leif Erikson Day
• October 9 Moldy Cheese Day
• October 12 Cookbook Launch Day
• October 13 International Skeptics Day
• October 16 Dictionary Day
• October 17 Wear Something Gaudy Day
• October 19 Evaluate Your Life Day
• October 22 Mother-In-Law Day – fourth Sunday in October
• October 24 United Nations Day
• October 27 National Tell a Story Day in the U.K.
• October 28 Make a Difference Day
• October 29 Hermit Day

Don’t be discouraged if none of these or the other October special days are a good fit for your book. You can still look ahead to November and December for inspiration.

You can always create your own holiday, too. Think about the potential with that!

Indie Author Day is October 14 this year

Also, while it doesn’t fit in with the “quirky holiday” list, you’ll want to consider participating in Indie Author Day at libraries nationwide on October 14, 2017. Get information on how to get involved locally at the Indie Author Day website.

Have you been able to connect your book to any kind of holiday or special day and use it to get more exposure for your book? Tell us about it in a comment.