Teens have abandoned Facebook, partly because people like us are using it.
According to a Pew Research Center study, Facebook is the fourth social network of choice for teens ages 13 to 17, after YouTube, Instagram, and Snapchat. Only 10 percent of the teens surveyed say they use Facebook most often.
When it comes to engaging with others, Snapchat is the place to be for teens.
While owner Snap Inc. describes it quite simply as “a new kind of camera,” it’s a multimedia messaging app. One thing that makes it different from other options is that photos users create on the app are only available for a short time. After you open an image a friend sent, the image will disappear.
Will you find your readers there?
Here are five things you need to know about Snapchat.
Data sources:
https://www.omnicoreagency.com/snapchat-statistics/
https://expandedramblings.com/index.php/snapchat-statistics/
https://www.statista.com/statistics/326460/snapchat-global-gender-group/
You’ll find a great deal of helpful information online but if you’d like to take an affordable course, I spent a little time checking out options on Udemy. I looked for courses that have been updated in 2018, reviewed course outlines, and played sample videos.
I selected “How to Use Snapchat for Marketing in 2018” from the handful of choices that seem to be current and appropriate. (That’s an affiliate link.)
You might find “A Guide to Snapchat for People Who Don’t Get Snapchat” offered by The New York Times helpful. “What is Snapchat, how does it work and what is it used for?” also provides good, basic information.
For author-specific information, read the articles “Snapchat for Authors” and “12 Simple Chatchat Post Ideas and Examples.”
I spent a chunk of time going through Snapchat books on Amazon and couldn’t find anything I felt confident recommending. Most are short, which isn’t necessarily a problem, but they also seem to be poorly written and lack reviews.
Do you use Snapchat? What advice can you offer other authors?
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