This isn’t unusual, and it’s certainly understandable.

I often advise these authors to remember that their goal is to promote the book, not themselves. Many will argue you that as the writer, you’re the brand, so the focus must be on you. From my perspective, if your goal is to sell books so that you can entertain, enlighten, educate, or inform (or reform!), then you want to focus on your book and all that it has to offer.

With this in mind, I was struck by this statement on author Joanna Penn’s website.

Embrace it.

Believe it.

Run with it.

I promise that it will make the process easier for those who are shy when it comes to book promotion.

What do you think of Joanna’s statement?