Find and leverage a fun holiday from the short list below, or browse the expanded list on HolidayInsights for one you can link to your book. Then brainstorm how you might combine the two — the holiday and your book — to create content or get attention.

Ideas for those crazy July holidays

Here are just a few examples from the abbreviated list below:

• Do you write science fiction? World UFO Day on July 2 is for you.
• You’re a children’s book author? Have fun with Teddy Bear Picnic Day on  July 10.
• Is your book on a technology topic? Embrace Your Geekness Day, July 13, is for you.
• Do you write historical fiction? Consider using Amelia Earhart Day on July 24 a springboard.
• Is ice cream one of your major food groups? (Raising my hand on that one.) Use your Facebook page or group to poll people about their favorite flavor on National Ice Cream Day on July 15.
• Are you a Buffalo, N.Y.-area author? July 29, National Chicken Wing Day, is tailor-made for you and those tasty Buffalo chicken wings you’re so well known for.

Crazy July holidays

Let this list of crazy July holidays inspire you to review the longer list.

• July 1 Build A Scarecrow Day
• July 2 World UFO Day
• July 3 Disobedience Day
• July 5 Workaholics Day
• July 7 Chocolate Day
• July 8 Video Games Day
• July 10 Teddy Bear Picnic Day
• July 11 Cheer up the Lonely Day
• July 13 Barbershop Music Appreciation Day
• July 13 Embrace Your Geekness Day
• July 14 Shark Awareness Day
• July 15 Be a Dork Day
• July 15 Cow Appreciation Day
• July 15 National Ice Cream Day
• July 16 Fresh Spinach Day
• July 16 Global Hug Your Kids Day
• July 18 National Hot Dog Day
• July 20 Moon Day
• July 22 Hammock Day
• July 24 Amelia Earhart Day
• July 24 Cousins Day
• July 26 All or Nothing Day
• July 28 National Day of the Cowboy
• July 29 National Chicken Wing Day

Authors who have used this tactic have been happy with the attention they’ve brought to their books.

Now it’s your turn to have fun and get creative with these crazy July holidays.

Have you ever used a holiday to help promote your book? What did you do? Tell us in a comment.