And sometimes, to get things rolling, it takes a little inspiration, too.

Here are some of my favorite marketing quotes to inspire and motivate you to push forward and make things happen.

Which of these marketing quotes speaks to you?

Do a few of these messages resonate with you? Turn them into quote graphics to share on social media. I used the smartphone app WordSwag to create the three I created here.

“If your dreams don’t scare you, they’re not big enough.” — Ellen Johnson Sirleaf

“By definition, remarkable things get remarked upon.” — Seth Godin

“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.” — Shafqat Islam

“Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb

“Don’t build links. Build relationships.” — Rand Fishkin

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” — Elizabeth Gardner

“Speak to your audience in their language about what’s in their heart.” — Jonathan Lister

“Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” — Nancy Duarte

“A year from now, you’ll wish you had started today.” — Karen Lamb

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz

“If you aim at nothing, you will hit it every time.” — Zig Ziglar

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” — Tim Ferriss

“It’s important to be where your audience of potential customers is today, and where they might be tomorrow.” — Andrew Delaney

“Do one thing every day that scares you.” — Eleanor Roosevelt

“Our head of social media is the customer.” — McDonald’s

“Don’t use social media to impress people; use it to impact people.” — Dave Willis

There’s a lot of marketing wisdom here that can be useful to your book marketing plan. What? You don’t have one? Download my free Book Marketing Plan Template, read the instructions and examples, and start working on yours now.

Did any of these quotes make you see book marketing a little differently? Tell us about it in a comment.