I’m sure you’re right, Marquita. And I could also be completely off-base — I just wanted to toss out a couple of alternative theories.

: )

Sandy

Terrific observations and it goes to a couple of things – either we have the wrong people on our list(s), or we need to do a better job on how we word our surveys – probably a bit of both. Still, I think since this is an issue that caught Steve Jobs attention there is some validity to balancing how we view customer feedback. Really must find that article. Thanks!

How is reading on an ereader better than reading from my laptop? My laptop’s screen is much bigger which helps me have bigger font so I don’t have to sit so close to it.

2 thoughts on this, Marquita. First, the people buying your e-book format rather than the PDF format might not be the people on your subscriber list. OR, it could mean that they’d like to buy the PDF, but the other e-book versions cost so much less that they feel compelled to make the lower priced purchase, even if it’s not in their preferred format.

Second, regarding the other authors, it could be that their followers DO prefer audio books, but have made a decision not to buy those authors’ books. In other words, I could tell author Mary Smith that I prefer audio books over print or e-books, but not be interested in Mary’s books and therefore not buy them. It might be more helpful for all of us to survey the people who have actually purchased our books, but that isn’t an easy thing to do unless they’re buying from our websites.

Just tossin’ a few thoughts out there….

Sandy

I’ve spoken with a number of other authors who have been told by their followers they want books in audio and when they went through the time and expense to provide that format – sold zip. I remember reading something by Steve Job about the fickle nature of customer feedback – I’m going to have to try and find that. Thanks for the great info!

Thanks, Judy. I’m not a big fan of reading on the computer, either. I spend too much time in front of the monitor already. Do you sell in the PDF format on your site?

Sandy

Thanks, Jan. I love being able to read on my iPhone while I’m waiting for something (or somebody), too!

Sandy