Comments on: Mastering Amazon ads one tweak at a time: One author’s success story https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/ Do-it-yourself book marketing tips, tools, and tactics Sun, 07 Jan 2024 22:55:42 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: W. M. Raebeck https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22583 Wed, 26 Apr 2023 18:28:04 +0000 https://buildbookbuzz.com/?p=16401#comment-22583 In reply to Lindsey Bell.

Lindsey, Just keep moving forward. Yes, the ads are a lot to tackle. But, step by step, little bites. When you have time and feel ready, take the course again, or even enroll in Bryan’s Ad School. I think it’s fine that you’re focused on a book right now—do what you feel like doing! Overwhelm is right outside every author’s door. “We have nothing to fear but fear itself.”

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By: Lindsey Bell https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22582 Sun, 16 Apr 2023 20:30:44 +0000 https://buildbookbuzz.com/?p=16401#comment-22582 It’s taken me several days to read this (thank you for posting), but I am very interested in the idea of Amazon ads…it’s just SO scary/confusing. An author friend suggested it a year or so ago, but even he wasn’t seeing much bang for his buck, and when I looked into it, and really couldn’t make heads or tails of it, I decided to embrace the black belt I hold in procrastinating by writing another book instead ;^). Maybe now….

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By: Wendy Raebeck https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22581 Fri, 14 Apr 2023 20:47:33 +0000 https://buildbookbuzz.com/?p=16401#comment-22581 In reply to Hemalatha Gnanasekar.

Exactly, Hemalatha! Thanks for chiming in.

We Amaz Ads students are all sort of ‘off to the see the Wizard,’ aware it’s Jeff Bezos behind the curtain…yet still clicking our ruby slippers. Sounds like you, too, are willing to see where the yellow bricks might lead.

As Neil sd above, ‘ya gotta takes the risks.’ (With head screwed on snugly.)

And as I said, 1) uptick is uptick, and 2) I don’t see another road. What I only alluded to is that 3) the ‘profitable author’ reality is one of constant expansion. Just like in the rest of life, our intent will usually guide our success. “Where intention goes, energy flows.”

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By: Hemalatha Gnanasekar https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22580 Thu, 13 Apr 2023 06:20:16 +0000 https://buildbookbuzz.com/?p=16401#comment-22580 It was very interesting to read Wendy Raebeck’s informative article on mastering amazon ads. I have also learnt a lot from Bryan Cohen and Matthew Holmes and read almost all books available in the market on amazon ads. All the books speak of one important thing – your targets must be relevant to the book you are advertising, for the amazon algorithm to take notice ; otherwise all your ad spend will go down the drain.

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By: Wendy Raebeck https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22579 Thu, 13 Apr 2023 02:31:42 +0000 https://buildbookbuzz.com/?p=16401#comment-22579 In reply to Neil Larkins.

Aloha Neil, and thx for the compliment!

There’s a lot packed into your contribution here today. Tackling the ads full tilt might be pushing it for you. On the other hand, moving forward is moving forward! I’m thinking, take the course again, but expecting just to pick up one or two tips. Then, in Bryan’s Q & A’s (several each week), ask what he suggests for an older writer without the pep to ‘conquer’ the ads. Maybe he’s got a solid step or two to get more modest results without wearing you out.

But Sandra’s right that avoiding Amazon can’t serve you.

I’d also toss out the possibility of book-signings in your local region? Enjoyable, plus sales. Then you can be the classic writer, chatting about your book(s), meeting interested readers, and selling a few. No stress, Neil!

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By: Neil Larkins https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22578 Thu, 13 Apr 2023 00:33:33 +0000 https://buildbookbuzz.com/?p=16401#comment-22578 In reply to Sandra Beckwith.

Thanks, Sandra. I believe you’re right. I’ve had two novels on Smashwords since 2011 and have only sold about 20. This memoir on Amazon should do better, perhaps a lot… if I can figure it out. And have the stamina to stick with it. I’m old, 77, and not in the best of health.

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By: Sandra Beckwith https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22577 Wed, 12 Apr 2023 23:31:36 +0000 https://buildbookbuzz.com/?p=16401#comment-22577 In reply to Neil Larkins.

Neil, I’ll address just the “wondering if I’d made the right decision to go with them in the first place” piece. You did. Nobody sells more books online than Amazon. If your goal is to sell books to people you hope will read them, you need to be on Amazon. If you write just for the joy of writing, it’s less important.

Sandy

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By: Neil Larkins https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22576 Wed, 12 Apr 2023 22:15:02 +0000 https://buildbookbuzz.com/?p=16401#comment-22576 Love this, Wendy. I was inspired to take a quick sidestep and check out “I Did Inhale; Memoir of a Hippie Chick.” What a fun, entertaining writer you are! Anyway, I nearly skipped this article, and had not planned on signing up for Cohen’s course -again. It was a bit on the nerve racking side and I didn’t get any sales out of it… which I had been told not to expect – maybe. Oh, BTW, I did get a sale notice two weeks later. So not sure if it came from the ads. And about that sale… two weeks after I was informed by Amazon of it’s existence, my bank account shows nothing. It’s this aspect of Amazon, the uncertainty aka anxiety coupled with a lot of work that keeps me wondering if I’d made the right decision to go with them in the first place. Still, like you the Hippie Chick, ya gotta take the risks. Thanks again.

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By: Wendy Raebeck https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22575 Wed, 12 Apr 2023 19:35:00 +0000 https://buildbookbuzz.com/?p=16401#comment-22575 Thanks for being here, Virginia. Being a serf in Bezos Land is mind-numbing. I ‘think’ you’re right about the 2-wk thing. I’d pose that exact question to Bryan Cohen during the next ads challenge, because he has a firm grasp on this stuff, and is now actually consulting for Amazon! Unfortunately, forgive me, but I just do the best I can trying to calculate actual sales vs. what the charts say — I never get it quite right. I figure there’s a lot behind scenes that I don’t realize or understand.

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By: Wendy Raebeck https://buildbookbuzz.com/mastering-amazon-ads-one-tweak-at-a-time/#comment-22574 Wed, 12 Apr 2023 19:20:52 +0000 https://buildbookbuzz.com/?p=16401#comment-22574 In reply to Ruby Moseley.

Thanks, Ruby, and glad you’re motivated!

I’d say you’re right on track. Yes, join in again for another round of learning (April 19). No rules for how hard you have to work. Every time I do it, I get a little more saturation, and it adds up. (Btw, I’m not an affiliate of Bryan Cohen or anything.) Also, I’d get straight to Author Central TODAY and spruce up your bio. No rules there either, have some fun! I’m amazed how many authors ignore that #1 store window. Lastly, Bryan Cohen recommends having more than one book, and it makes sense for ‘read-through,’ where that customer may buy more of our books, but you can advertise one book, for sure. 🙂

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