Use local “read-citals” to promote your book

By Billie A. Williams

In our small rural area, there is no Chamber of Commerce and rarely any event that would relate to my books, but . . . I have found a way to get noticed, but not just for me.

I schedule “read-citals” (you know . . . piano recitals, dance recitals — this is like them, but for stories) for members of the writer’s group that meets once a month in my home.

I am the only member with published novels, but some have had devotionals or meditations published in local papers. One has written articles for the American Legion, the VFW, and the Historical Society. Another published a story she wrote from one of our prompts (see below) in the Catholic Digest Magazine, while another has a story in one of the Chicken Soup for the Soul books. Each member is working on a novel, memoir, or coffee table book.

Write to a prompt

During our events, the writers read one of the pieces they wrote to a provided prompt. There’s a new prompt each month. One member who is an avid photographer gave us a prompt that was a picture of a Christmas tree farm with a sign at the entrance that said “closed forever.” That prompt elicited many stories as different as night and day.

I usually take the group’s stories each month and make them into a booklet. It’s a way to keep their work and we can re-read each other’s and see our progress. Then we always have a store of writings to choose from when a group asks us to do a read-cital. In addition, we give these booklets to audience members. Who knows — these might be early stories by writers who could one day be famous authors!

Depending on the time and the organization we are reading for, group members try to make the event suit that particular venue. For instance, when we did a read-cital for one of the Red Hat Society groups for Halloween, we dressed in costumes to reflect the stories we read. I was a pirate who took nuances of conversations and overheard snippets to use in stories.

Incorporate give-aways

Give-aways are part of the fare when we do read-citals. For this particular group, we gave Halloween treat bags filled with candy, and a slip of numbered paper in that bag so that each story reader could give a gift to the person with the number assigned to their story.

At a library read-cital, we distributed cupcake liners filled with things that represented each story —  bubble gum,  red/white/blue wrapped candy, and dog bone candy.  As the moderator, I usually give one of my books as a door prize.

Add special effects

When we did a read-cital for one of the libraries, I sprinkled boa feathers over the area before telling the audience that feathers floating around their chairs were reminders that these were fledgling writers.

Our members usually dress in apparel that reflects the stories they are reading.  One woman wore a poodle skirt when she read her story about Marla Hooch, a 60s character from her youth. Another dressed in red, white, and blue to read her story about the Statue of Liberty. One of our male writers carried a yellow rabbit for his story about his own yellow rabbit — as in Volkswagen Rabbit — from his younger days. When he told about his time in the crow’s nest on a naval vessel, he dressed in appropriate clothes and wore a sailor hat.

We have given read-citals for the Historical Society, libraries, Red Hat Society, 4-H groups, and nursing homes.

We continue to accept invitations for any and all venues. People seem to love storytellers and our group loves giving them what they enjoy.

What clever things have ou done to call attention to your book in your local area?