It also had a few obvious typos.

I wanted to point them out so that he could correct them, but didn’t want to look like the petty nitpicker that I am. In the end (after debating with myself for about a minute — “Should I tell him? Should I mind my own business?”), I decided to tell him. After all, as you and I know, quality counts.

If his self-produced book trailer has typos, there’s little doubt that his self-published book has them, too.

“Don’t read me!”

Mistakes in marketing materials shout at potential readers, “Don’t read me! Don’t read me! The typos and bad sentence structure and never-ending paragraphs will keep you from enjoying the story!”

So . . . I told him.

He replied that he couldn’t fix the mistakes for technology reasons. I wanted to suggest that he stop using the book trailer if he couldn’t fix it, but managed to mind my own business this time.

Meanwhile, back at the ranch, a friend (and professional writer) posted on Facebook that her webmaster had spelled one word in her book title wrong on the website and in the corresponding URL. She tapped the collective wisdom of the group by asking, “Should I ask him to correct it?”

Hell, yes!

One responder noted that the mistake would reflect badly on her.

Nobody said, “Fuhggedaboudit.”

Mistakes cause problems

Here’s the deal: Proofreading your marketing materials is easy. Proofreading an entire manuscript is hard. If you can’t be bothered to make sure that you’ve spelled “diva” correctly in your book video (or worse, that you don’t even know that it’s not spelled “deva”), then we will presume that your book’s manuscript is even worse. Not many people are willing to read a book that is riddled with mistakes.

Even those who aren’t gud spellrs themselves can spot mistakes that others make — and be frustrated enough to wish they hadn’t bought the book.

And who is more likely to comment on the book on Amazon, B&N, or any other retail site that accepts reader comments? The person who feels ripped off or the person who thought the book was pretty good? We are moved to comment when we’re annoyed, not when we’re satisfied. If your book has problems, it won’t be a secret for long.

Your marketing materials are a window into the quality of your book. Even if you pay somebody to create them, proofread them carefully, and make sure they are visually appealing. They are your book’s business card. If your book is good — and I know you think that it is — then your promotional materials should be good, too.

What’s your take on this? What quality level do you expect in a book that you’ve purchased?