Glad you liked it, Dan. I think one of the best ways to become a better writer is to read, read, read, so maybe Elmore Leonard would be proud of you!

Sandy

Thank you for the subject article concerning an additional, sensible approach to the market.

Btw, my product is coming slowly (life and family issues to manage). But I also have to admit to enjoying reading and the research (some relevant, some not) which fills time not spent typing. Elmore Leonard would have a fit.

Best,
Dan

Thanks for this feedback, Abria. You’ve brought up something important: We tend to make these kinds of decisions based on what we like or want, rather than on what our target audience likes and wants. I’m guilty of this, too. But it’s important to keep the end user in mind — what appeals to them? What will work best for them? Using book covers as an example, a male author asked for my feedback on 3 sample book covers for a self-help book targeting women. He loved all of them, and why shouldn’t he? They were all dark and very masculine — they were perfect for an audience just like him. Except he wrote his book for women. I didn’t succeed in convincing him that the book cover had to appeal to his readers, not him. I wonder how many women saw his book and thought it wasn’t for them.

Good for you for taking that leap of faith. Sounds like it was smart one!

Sandy