Comments on: Podcasts and authors: Should you be a host or guest? https://buildbookbuzz.com/podcasts-and-authors/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:34:24 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Sandra Beckwith https://buildbookbuzz.com/podcasts-and-authors/#comment-21732 Sat, 17 Sep 2022 00:47:01 +0000 https://buildbookbuzz.com/?p=14839#comment-21732 In reply to Nancy M Christie.

I’m glad it works for you, Nancy. I hope the new book is a big success! Your experience as a host will help you craft the perfect pitch to other podcasters.

Sandy

]]> By: Nancy M Christie https://buildbookbuzz.com/podcasts-and-authors/#comment-21731 Fri, 16 Sep 2022 21:17:18 +0000 https://buildbookbuzz.com/?p=14839#comment-21731 I agree that hosting a podcast is time-intensive. But I love doing my Living the Writing Life podcast:https://livingthewritinglife.podbean.com/.
I started it when the pandemic hit as a way to help other authors talk about their books and I have been so fortunate with all the great guests that have been on the show.
However, while I’ll continue doing it (just two episodes a month) I also need to start playing guest instead of host since I have some new books coming out. It’s like the old adage about the shoemaker’s kids going shoeless, except in this case, it’s the author who is so busy promoting other writers that she forgets to promote herself!
Thanks for all the great advice!

]]> By: Sandra Beckwith https://buildbookbuzz.com/podcasts-and-authors/#comment-21730 Mon, 24 Jan 2022 18:26:26 +0000 https://buildbookbuzz.com/?p=14839#comment-21730 Friends, here’s a link to the podcast guest listing Alan’s referring to in his comment: https://www.podcast.co/matchmaker

Sandy

]]> By: Sandra Beckwith https://buildbookbuzz.com/podcasts-and-authors/#comment-21729 Wed, 19 Jan 2022 19:33:07 +0000 https://buildbookbuzz.com/?p=14839#comment-21729 In reply to Kayleen Reusser.

Kayleen, that’s proof that you can find a podcast for so many niche interests! You’re kind to show your appreciation to podcasters. I’m sure they appreciate that.

Sandy

]]> By: Kayleen Reusser https://buildbookbuzz.com/podcasts-and-authors/#comment-21728 Wed, 19 Jan 2022 18:50:28 +0000 https://buildbookbuzz.com/?p=14839#comment-21728 I would not think of hosting a podcast. I love to listen to them and have done so now since the pandemic started — my fave is @All About Agatha. It analyzes Agatha Christie novels. I would guess each hour of a show requires 10 hours of prep work. I appreciate all of the podcasters and will leave comments in thanks.

]]> By: Sandra Beckwith https://buildbookbuzz.com/podcasts-and-authors/#comment-21727 Fri, 07 Jan 2022 21:18:26 +0000 https://buildbookbuzz.com/?p=14839#comment-21727 In reply to Alan James Hesse.

I’m grateful you took the time to comment, Alan. We can all learn from each other.

Sandy

]]> By: Alan James Hesse https://buildbookbuzz.com/podcasts-and-authors/#comment-21726 Fri, 07 Jan 2022 20:52:35 +0000 https://buildbookbuzz.com/?p=14839#comment-21726 In reply to Sandra Beckwith.

Thanks Sandy, I really appreciate your reply!

]]> By: Sandra Beckwith https://buildbookbuzz.com/podcasts-and-authors/#comment-21725 Fri, 07 Jan 2022 19:57:32 +0000 https://buildbookbuzz.com/?p=14839#comment-21725 In reply to Alan James Hesse.

Thanks so much for the Matchmaker tip, Alan! That’s a real gem!

I’m glad you got some early practice in situations that wouldn’t “hurt” you with your audience before you got on the air with more appropriate shows. That’s the thinking behind my recommendation to authors to start their publicity locally. Local media and audiences are more forgiving when you’re less polished than others, and starting locally lets you figure out what messages and stories resonate with reporters and producers before you start shooting for more widespread exposure.

You’re smart to see this as part of your platform-building rather than as a book sales tool, too. I’m so impressed with all you’re doing! And I’m glad you’re enjoying it.

Sandy

]]> By: Alan James Hesse https://buildbookbuzz.com/podcasts-and-authors/#comment-21724 Thu, 06 Jan 2022 21:31:20 +0000 https://buildbookbuzz.com/?p=14839#comment-21724 Thanks for this Sandra, very pertinent! In answer to your prompt, my experience is with having been a guest now on dozens of podcasts. I started off timidly, hiring a publicist who was into my books but not actually connected to my genre or my readers. he plugged me in to two or three podcasts as a guest, but they were not on my topic, and the listeners were not my readers. However, I practiced interview skills and it showed me the huge potential there is for authors to appear as guests.
I since found a website called Matchmaker.com. Here you can, for free, create a profile and connect with podcast hosts in your subject area, and who you know for certain are booking guests. For me Matchmaker made all the difference: I now regularly get booked on podcasts that are on topic, and I have met some wonderful people this way. No impact on book sales yet but I’m confident that will come eventually, once my brand as subject matter authority reaches a tipping point!

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