Comments on: Know your target https://buildbookbuzz.com/know-your-target/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:38:18 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Jennifer Lawler https://buildbookbuzz.com/know-your-target/#comment-16137 Mon, 23 Sep 2013 01:07:36 +0000 http://buildbookbuzz.com/?p=4942#comment-16137 What Sandra said! I think novelists can have difficulty with targeting their audience because they think of it as being so general–“My audience is people who read fiction.” But where do you find “people who read fiction”? You can find “people interested in the martial arts” a lot easier!

]]> By: Sandra Beckwith https://buildbookbuzz.com/know-your-target/#comment-16136 Sun, 22 Sep 2013 22:07:03 +0000 http://buildbookbuzz.com/?p=4942#comment-16136 In reply to David writer.

So true, David. Smart novelists like you know that they have to mine their manuscripts for details like these that give them opportunities to connect with readers.

Thanks!

Sandy

]]> By: David writer https://buildbookbuzz.com/know-your-target/#comment-16135 Sun, 22 Sep 2013 19:35:20 +0000 http://buildbookbuzz.com/?p=4942#comment-16135 Interests and hobbies is critical in the marketing phase. For example, if your main character is a jiu jitsu master, the book will appeal more to martial arts fans. Suddenly dojos become a viable sales point, transcending genre and age and gender. Same goes for dancing, hunting, stock car racing… whatever.

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