Look for an odd October occasion you can leverage on the short list below, or skim the expanded list on Holiday Insights for one that’s a good fit for your book.

Have a little fun combining the right holiday with your book to spark conversation online, write an entertaining blog post, or even get media attention.

How I’ve done it

I’ll share one experience I’ve had with this strategy that I hope will inspire you.

This image I created and shared on my Facebook page on August 9 for “National Book Lovers Day” had more reach, engagement, and clicks than anything I’ve posted in the previous year. (It also generated lots of book suggestions that I added to my “to read” list.)

Don’t you want this kind of engagement with your readers, too?

Ideas for those odd October occasions

Here are just a few examples from the list below:

• Are you a cookbook author? Share cookie recipes on October 1, National Homemade Cookies Day or offer your secret to sweet-tasting angel food cake on October 10, National Angel Food Cake Day.
• Do you write romance novels? Do something for National Boyfriends Day on October 3.
• Does your book involve technology? Write an ode to the tech-savvy of the world on October 3, Techies Day.
• Is your book about how to entertain? What can you do with October 11, It’s My Party Day?
• If you write about motivation or inspiration, use October 12, Moment of Frustration Day, as a springboard.
• All authors can make the most of Dictionary Day on October 16.

Odd October occasions

Use this short list of odd October occasions to inspire you. See all of them on the Holiday Insights site.

• October 1 National Homemade Cookies Day
• October 1 World Vegetarian Day
• October 2 National Custodial Worker Day
• October 2 Name Your Car Day
• October 3 National Boyfriends Day
• October 3 Techies Day
• October 5 Do Something Nice Day
• October 9 Leif Erikson Day
• October 9 Moldy Cheese Day
• October 10 National Angel Food Cake Day
• October 11 It’s My Party Day
• October 12 Moment of Frustration Day
• October 13 International Skeptics Day
• October 14 National Dessert Day
• October 16 Bosses Day
• October 16 Dictionary Day
• October 17 Wear Something Gaudy Day
• October 19 Evaluate Your Life Day
• October 21 Count Your Buttons Day
• October 24 National Bologna Day
• October 27 National Tell a Story Day in Scotland and the U.K.
• October 28  Mother-In-Law Day
• October 29 Hermit Day
• October 30 National Candy Corn Day

You can do this with several holidays, of course. And, if you don’t see anything that’s a good fit for you in October, look ahead to November and December.

Which one of these will work for your book? Tell us why in a comment!