Ahhhhh, September! You can almost feel fall in the air already, can’t you?
The ninth month of the year brings more than a change in seasons and apple cider. It also offers authors a host of fun September holidays to use for book promotion.
You might have already worked annual events and themes such as “back to school” or the start of the NFL’s regular season into your book marketing calendar. Are there ways you can use this list of quirky and crazy occasions to call attention to your book (and your personality!), too?
You can do so much with these quirky occasions. Think in terms of social media images and graphics, blog posts, tip sheets, and conversation-starting social media posts and commentary.
Here are a few ideas.
September 6, Fight Procrastination Day, has lots of potential for the author of a nonfiction time management book such as Four Thousand Weeks: Time Management for Mortals. It can work for a novelist whose characters include someone who just can’t seem to get things done, too. Share tips for avoiding procrastination, ask people what makes them procrastinate, or write about how you overcame this curse.
The author and illustrator of the popular children’s book Giraffes Can’t Dance could waltz ahead on September 19, National Dance Day,with so many possibilities. They include a YouTube conversation hosted by a children’s librarian, downloadable dancing giraffe coloring pages, or a Facebook Live story time for the little ones.
Jodi Picoult’s Leaving Time, a novel that’s “redolent with elephant lore that explores the animals’ behavior when faced with death and grief,” is perfect for Elephant Appreciation Day on September 22. Add brief facts about elephants to social media graphics, tweet links to informative articles, or blog about what makes elephants different from other large creatures.
Here’s a short list of some of the fun occasions coming up next month. Get the full list at HolidayInsights.com.
There are also several book-related holidays in September to consider, including Library Card Sign Up Month. You’ll find them in the 2021 Literary Calendar on this site.
Which of these holidays is a good fit for you and your book, and why? How will you use it? Please tell us in a comment.
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