Aw, Rebekah, it’s so much easier to just be “you.” But you DO want to make sure your blog posts, etc., aren’t sloppy or they will reflect poorly on your books. But that doesn’t mean you can’t use your own voice!

Sandy

You’re right that it’s partly a generational thing. If it works to attract their ideal readers/clients, then good for them. I just wonder how they’ll view their language a few decades from now when this trend passes.

So true, Vicki!

Sandy

Thank you! I’m glad it was helpful.

Sandy

I think it’s partly a generational thing, don’t you, Flora?

Sandy

Thank you, Marci! I have to be honest…I knew I wasn’t in her target audience because I’ve been freelancing faaaaar longer than she has. But I did want to see how she handled the marketing piece. Guess I found out!

Isn’t it time for us to meet halfway for dinner?

Sandy

As ever, love reading your posts and social media because you are yourself, and just the kind of person I want to hear from.

There seems to be an increasing number of entrepreneurs and marketers who use”f-bombs” and similar language that I find jarring for business communication. Like you, it’s not because I don’t use similar words in private conversation, but because I make a differentiation between public and private communication.

I’m pleased when the online persona matches the authentic personality of authors or other public figures. Thus, we must not be lured into following communication trends if they don’t match our true selves. Otherwise, we are misleading our readers and that’s bound to backfire.