Comments on: Book marketing success formula

By: Sandra Beckwith

Sandra Beckwith — Thu, 09 Jan 2014 14:38:04 +0000

Virginia, that’s so interesting! I had to stare a few seconds to see the construction hat you’ve referred to. I wonder if the cover designer got that reaction from others.

Sandy

By: Virginia Green

Virginia Green — Thu, 09 Jan 2014 11:51:57 +0000

I won’t repeat the above comments that I agree with, just to say I couldn’t see the significance of a yellow construction cap on the cover. It took awhile to get past that image to an egg. Then it made sense.

By: A Hodgepodge of Useful Bits & Pieces – November 2013 | KD DID IT Takes on Books

Fri, 01 Nov 2013 19:03:20 +0000

[…] Whitt at Build Book Buzz has what starts out as a confusing post but gets clearer with “Book marketing success formula” as she makes some good points about how Bilton is marketing his book, Hatching Twitter: A […]

By: » The OutRamp Guide to Book Promotion: Episode #2 - The OutRamp

» The OutRamp Guide to Book Promotion: Episode #2 - The OutRamp — Wed, 23 Oct 2013 12:32:01 +0000

[…] Sandra Beckwith (Build Book Buzz) with Book marketing success formula […]

By: Sandra Beckwith

Sandra Beckwith — Tue, 22 Oct 2013 00:31:30 +0000

In reply to Alicia Young.

Thanks, Alicia. I see your point about the spacing — it is pretty tight! Thanks for stopping by!

Sandy

By: Alicia Young

Alicia Young — Mon, 21 Oct 2013 21:32:26 +0000

Interesting piece, Sandra!

And I agree with your points; they have made every word count on the title, and were savvy to echo the Twitter colors… hopefully that won’t be an IP issue for him down the track, though. I thought initially it could do with a little more “air” (space) around the words, but it’s confronting.

I look forward to returning to your site.

Cheers,
Alicia

Alicia Young
http://www.savvy-life.com
Author, The Savvy Girl’s Guide to Grace
WINNER, 2013 New York Book Festival
WINNER, 2013 Southern CA Book Festival
WINNER, 2013 Living Now Awards

By: Sandra Beckwith

Sandra Beckwith — Mon, 21 Oct 2013 01:48:42 +0000

In reply to Barbara McDowell Whitt. Glad you had that "aha!" moment! The image is clever, but there's something about the typeface that I really like, too!

By: Barbara McDowell Whitt

Barbara McDowell Whitt — Sun, 20 Oct 2013 23:39:47 +0000

Sandra, I had to look at the cover of Hatching Twitter until I had an ah-ha moment and got it: there was the golden egg, reminding me of the white ovals used by Twitter users who don’t do photos, and a blue tweety-bird. Of course.

By: Sandra Beckwith

Sandra Beckwith — Wed, 16 Oct 2013 21:58:23 +0000

In reply to Donna Winters.

Thanks, Donna. My expectations for fiction and nonfiction covers are different, and this works well for me for nonfiction. I agree with you on that last word in the subtitle — it’s the one that makes me think that this might not be “just another business book.”

Sandy

By: Donna Winters

Donna Winters — Wed, 16 Oct 2013 01:03:41 +0000

I think the book cover is catchy but I’m sure I don’t love it as much as you do. I’m always more drawn to covers built around an image (usually of a human or animal) rather than graphics. While the hatching golden egg offers an interesting image, I had to look a second time to see what the golden ball was doing on the cover. Having said all of that, my writing and publishing background is primarily fiction centered on emotional relationships so that is what I relate to first. I’m much less interested in nonfiction success stories, although they’ve done a good job wording the title. It’s that last word that hooks you: betrayal. That’s what people want to know about. The rest is really commonplace in American corporate biographies.