Comments on: What is book marketing?

By: Sandra Beckwith

Sandra Beckwith — Sat, 15 Feb 2014 23:29:43 +0000

In reply to Barbara Elizabeth Rudd. It really makes sense when you're marketing your own product, right Barbara? Sandy

By: Barbara Elizabeth Rudd

Barbara Elizabeth Rudd — Sat, 15 Feb 2014 07:28:29 +0000

As a marketer turned book publisher, I find the quote so enlightening.

By: Monday Must-Reads [02/10/14]

Monday Must-Reads [02/10/14] — Tue, 11 Feb 2014 06:02:52 +0000

[…] What is book marketing? – Build Book Buzz […]

By: Sandra Beckwith

Sandra Beckwith — Sun, 09 Feb 2014 19:24:21 +0000

In reply to Patsy Bellah, Self-Publishing Facilitator. Thanks, Patsy. What a great anecdote! It fits this perfectly. When I've worked with authors to re-frame it just as you have, I can almost see the light bulbs going off over their heads. It makes such a difference! Sandy

By: Patsy Bellah, Self-Publishing Facilitator

Patsy Bellah, Self-Publishing Facilitator — Sun, 09 Feb 2014 17:03:21 +0000

The comment is right on. It reminds me of something I learned many years ago when I contemplated going into real estate. I was hesitant because I said I couldn’t sell anyone anything and didn’t want to “brow beat them.” Then someone told me that I wouldn’t be “selling.” I would be providing information so my customers could make an informed decision. I became a sponge, soaking up information so I could help others make good decisions. Now I enjoy “sharing what I love” about self-publishing.