Comments on: Avoid Shiny Object Syndrome https://buildbookbuzz.com/avoid-shiny-object-syndrome/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:37:26 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Sandra Beckwith https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17393 Wed, 14 Oct 2015 22:23:07 +0000 http://buildbookbuzz.com/?p=7398#comment-17393 In reply to Hywela Lyn.

Thank you, Hywela. I’m glad it was helpful! (And I’m glad you can tune a lot of it out!)

Sandy

]]> By: Hywela Lyn https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17392 Wed, 14 Oct 2015 21:46:32 +0000 http://buildbookbuzz.com/?p=7398#comment-17392 Thanks so much – I get really confused and fed up with the number of ‘marketing’ emails I get each day. When I was first published I used to think I had to engage in each and every one. Now I tend to just ignore all but the most popular ones, and the ones which I know writers and readers frequent. Your ‘three pointer’ is a very handy guide!

]]> By: Sandra Beckwith https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17391 Wed, 14 Oct 2015 20:24:55 +0000 http://buildbookbuzz.com/?p=7398#comment-17391 In reply to Peggy McAloon.

What’s new and cool might work for some, but not for all, and that’s the problem. It’s often presented as a solution for everyone when it isn’t really.

: )

Sandy

]]> By: Peggy McAloon https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17390 Wed, 14 Oct 2015 20:10:01 +0000 http://buildbookbuzz.com/?p=7398#comment-17390 Thank you Sandra, for verifying what my gut told me about Periscope in general and all platforms. I can’t afford to spend a lot of time on anything that only lasts a short period of time. At my age, if I put in the effort to do something, I need it to last as long as possible.

]]> By: Sandra Beckwith https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17389 Wed, 14 Oct 2015 18:00:07 +0000 http://buildbookbuzz.com/?p=7398#comment-17389 In reply to Ellen.

Thanks, Ellen. I wasn’t picking on Periscope. I was just using it as example of the latest shiny object and how authors need to be thoughtful about whether the latest & greatest serves a purpose for them — or not. It was podcasting not so long ago, and many authors with target audiences that don’t listen to podcasts invested a lot of time trying to figure out that technology because they were hearing so much about it.

Now…with that cleared up…please let me know if you’d consider writing a guest post here about how you’re using Periscope’s technology and why you prefer it over other video options. If that’s appealing, please send me a note — sbATbuildbookbuzz.com. I think your experience could be really helpful!

Thanks!

Sandy

]]> By: Ellen https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17388 Wed, 14 Oct 2015 17:45:40 +0000 http://buildbookbuzz.com/?p=7398#comment-17388 While I agree with what you are saying about shiny object syndrome in general, I disagree on Periscope. I really like Periscope as a way to get my content recorded-whether my audience is there or not. Sometimes, it may be that your audience is not using that platform, but if you like the medium, you can use it to record content and then repurpose it to other platforms. So, when I do a Periscope (and I’ve only done a few but plan on using it regularly), I download it and put it on You Tube. I can also give it away on other platforms and I can use it for a freebie in my weekly eBook Profit Secrets Newsletter. So, I think you have to look beyond just who is using Periscope and decide if the tool itself works for you and if you want to incorporate into your marketing.

]]> By: Sandra Beckwith https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17387 Wed, 14 Oct 2015 15:59:39 +0000 http://buildbookbuzz.com/?p=7398#comment-17387 In reply to Robert Fripp.

Robert, it all depends. What’s right for me isn’t necessarily right for someone else, and vice versa. You will probably find Periscope business success stories, etc., that are definitely legitimate. But is their audience the same as yours?

Taking your time and doing some research before jumping on the newest bandwagon cruising by usually makes sense.

Sandy

]]> By: Robert Fripp https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17386 Wed, 14 Oct 2015 15:39:27 +0000 http://buildbookbuzz.com/?p=7398#comment-17386 Thank you for your “Shiny Object Syndrome” post. It makes wonderful sense. I have been resisting the temptation to discover “Periscope” (and other goodies) for a while now. I suspect that the newest generation of electronic media are more likely to serve as opportunities to waste one’s time than to move one forward.

Robert Fripp

]]> By: Sandra Beckwith https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17385 Wed, 14 Oct 2015 15:18:59 +0000 http://buildbookbuzz.com/?p=7398#comment-17385 In reply to Vivra Beene.

It requires the ability to focus, Vivra! It’s not always easy.

Sandy

]]> By: Sandra Beckwith https://buildbookbuzz.com/avoid-shiny-object-syndrome/#comment-17384 Wed, 14 Oct 2015 15:18:22 +0000 http://buildbookbuzz.com/?p=7398#comment-17384 In reply to Virginia.

Thanks, Virginia. It all comes down to those 3 questions I pose in the article, right? (Especially with Blab.)

Sandy

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