I don’t have enough time.

Do you feel the same way?

Do you struggle to keep up with all your work, family, and home responsibilities and find time to write and market your books?

I’ve been thinking about this a lot lately. Could I create a personal system that might help me better manage the short periods of time — 5 minutes here, 10 minutes there — while I wait in line or before joining a Zoom meeting or calling a source for an interview?

Quick and easy book marketing tasks

I’m starting by listing quick and easy tasks I can tackle in those brief in-between periods. It might be reading an article I’ve saved or tracking down someone’s contact information.

This approach will help you accomplish more book marketing tasks, too. All it takes is a little advance planning.

What book marketing tasks do you think you can start and finish in five minutes or less?

I’ve started a list here with five I know I can do in that window. What should go on yours?

Book marketing task 1

Find something to share on the social network you use the most for book promotion.

To make this easy for me on Twitter, one of several platforms I use, I created a Twitter list of people I consider to be influencers. When I’ve got a couple of minutes, I scroll through the list looking for something to share.

Here’s what part of it looks like:

I can re-tweet someone else’s information easily or share it on other social networks.

Most social networks offer an easy way to share other people’s content either within that platform or to another social network.

Book marketing task 2

Subscribe to a newsletter that will help you up your game.

This could be an advice newsletter or one published by a top author in your genre or category.

Here are a few book-related newsletters I recommend in addition to mine, Build Book Buzz:

• BookLife by Publishers Weekly: BookLife is PW’s website for indie authors. The newsletter includes a mix of book news and how-to information.
• Cynthia Swanson: Cynthia’s newsletter is a good example of what you can send when you’re a novelist. I like her information mix that includes book recommendations.
• Derek Doepker: In addition to providing book marketing advice and resources, Derek is a great email-writing role model.
• Kindlepreneur: You might have heard about Dave Chesson and his exceptional content for authors. If you’re not already on his list, sign up and start learning.
• Reedsy: This publishing resource platform offers helpful information for fiction and nonfiction authors.

Are you thinking, “I get enough email already“? Professional development is important to your growth as an author, and these newsletters will contribute to that.

Book marketing task 3

Follow three successful authors in your genre on social media.

Start with the platform where you’ll find your readers. Hen lit? Facebook. YA? TikTok. Business? LinkedIn.

You probably know who to follow. If you’ve done this already, find and connect with three more.

via GIPHY

Why do it?

You will learn from them and their followers. And, if handled properly, you can build relationships with these authors.

Book marketing task 4

Create an image quote to share on social media.

Using the WordSwag app on my iPhone, I can do this while stretched out in my La-Z-Boy recliner in front of the TV watching a favorite show. (There’s that “two-fer” idea again.)

Here’s one I created with WordSwag using one of my own photos. The app also provides all kinds of background options that include photos from Pixabay and Unsplash.

There are other smartphone apps and online platforms you can use from a smartphone or your computer. I’ve listed a few of them in “How to create book promotion quote graphics that help you sell.”

With a little practice, you’ll be able to create an image quote in less than five minutes.

When you’re done, share it on your social networks the next time you have about five minutes.

Book marketing task 5

Comment on a blog you’d like to visit on your virtual book tour.

Virtual book tours are easier to set up when you’re not contacting strangers to host you, so take early steps to become known to them.

Months before your book comes out, start researching blogs that would be good homes for your virtual book tour (author blog tour). When you have a few minutes to spare, visit one and leave an appropriate comment on a recent post.

Do this enough times and the blogger will know your name when you’re ready to schedule your tour.

Start your book marketing task list

To make sure you do these and all the other activities you can pull off in five minutes or less, write them down.

With a list at hand, you won’t waste any time thinking about what you should do next.

And, when you need to add another step that you don’t have time for at the moment — like sharing the image quote you’ve just created — add it to the list. You can share it when you have another five minutes.

Get ideas in your inbox every day for a year

Need more ideas? Subscribe to my “365 Daily Book Marketing Tips” for just $1 or purchase the downloadable full collection with all 365 plus 10 bonus tips.

Each day for a year, I’ll send pithy book marketing advice to your inbox.

Take action as soon as you receive a tip that will work for you and your book, or use them to build a task list you’ll act on later.

It doesn’t take a math whiz to see how much farther ahead you’ll be at the end of the week if you turn brief moments of down time into productive book marketing time.

What five-minute book marketing tasks do you recommend? Please share them in a comment! 

(Editor’s note: This article was first published in October 2017. It has been updated and expanded.)

I don’t have enough time.

Do you feel the same way?

Do you struggle to keep up with all your work, family, and home responsibilities and find time to write and market your books?

I’ve been thinking about this a lot lately. Could I create a personal system that might help me better manage the short periods of time — 5 minutes here, 10 minutes there — while I wait in line or before joining a Zoom meeting or calling a source for an interview?

Quick and easy book marketing tasks

I’m starting by listing quick and easy tasks I can tackle in those brief in-between periods. It might be reading an article I’ve saved or tracking down someone’s contact information.

This approach will help you accomplish more book marketing tasks, too. All it takes is a little advance planning.

What book marketing tasks do you think you can start and finish in five minutes or less?

I’ve started a list here with five I know I can do in that window. What should go on yours?

Book marketing task 1

Find something to share on the social network you use the most for book promotion.

To make this easy for me on Twitter, one of several platforms I use, I created a Twitter list of people I consider to be influencers. When I’ve got a couple of minutes, I scroll through the list looking for something to share.

Here’s what part of it looks like:

I can re-tweet someone else’s information easily or share it on other social networks.

Most social networks offer an easy way to share other people’s content either within that platform or to another social network.

Book marketing task 2

Subscribe to a newsletter that will help you up your game.

This could be an advice newsletter or one published by a top author in your genre or category.

Here are a few book-related newsletters I recommend in addition to mine, Build Book Buzz:

• BookLife by Publishers Weekly: BookLife is PW’s website for indie authors. The newsletter includes a mix of book news and how-to information.
• Cynthia Swanson: Cynthia’s newsletter is a good example of what you can send when you’re a novelist. I like her information mix that includes book recommendations.
• Derek Doepker: In addition to providing book marketing advice and resources, Derek is a great email-writing role model.
• Kindlepreneur: You might have heard about Dave Chesson and his exceptional content for authors. If you’re not already on his list, sign up and start learning.
• Reedsy: This publishing resource platform offers helpful information for fiction and nonfiction authors.

Are you thinking, “I get enough email already“? Professional development is important to your growth as an author, and these newsletters will contribute to that.

Book marketing task 3

Follow three successful authors in your genre on social media.

Start with the platform where you’ll find your readers. Hen lit? Facebook. YA? TikTok. Business? LinkedIn.

You probably know who to follow. If you’ve done this already, find and connect with three more.

via GIPHY

Why do it?

You will learn from them and their followers. And, if handled properly, you can build relationships with these authors.

Book marketing task 4

Create an image quote to share on social media.

Using the WordSwag app on my iPhone, I can do this while stretched out in my La-Z-Boy recliner in front of the TV watching a favorite show. (There’s that “two-fer” idea again.)

Here’s one I created with WordSwag using one of my own photos. The app also provides all kinds of background options that include photos from Pixabay and Unsplash.

There are other smartphone apps and online platforms you can use from a smartphone or your computer. I’ve listed a few of them in “How to create book promotion quote graphics that help you sell.”

With a little practice, you’ll be able to create an image quote in less than five minutes.

When you’re done, share it on your social networks the next time you have about five minutes.

Book marketing task 5

Comment on a blog you’d like to visit on your virtual book tour.

Virtual book tours are easier to set up when you’re not contacting strangers to host you, so take early steps to become known to them.

Months before your book comes out, start researching blogs that would be good homes for your virtual book tour (author blog tour). When you have a few minutes to spare, visit one and leave an appropriate comment on a recent post.

Do this enough times and the blogger will know your name when you’re ready to schedule your tour.

Start your book marketing task list

To make sure you do these and all the other activities you can pull off in five minutes or less, write them down.

With a list at hand, you won’t waste any time thinking about what you should do next.

And, when you need to add another step that you don’t have time for at the moment — like sharing the image quote you’ve just created — add it to the list. You can share it when you have another five minutes.

Get ideas in your inbox every day for a year

Need more ideas? Subscribe to my “365 Daily Book Marketing Tips” for just $1 or purchase the downloadable full collection with all 365 plus 10 bonus tips.

Each day for a year, I’ll send pithy book marketing advice to your inbox.

Take action as soon as you receive a tip that will work for you and your book, or use them to build a task list you’ll act on later.

It doesn’t take a math whiz to see how much farther ahead you’ll be at the end of the week if you turn brief moments of down time into productive book marketing time.

What five-minute book marketing tasks do you recommend? Please share them in a comment! 

(Editor’s note: This article was first published in October 2017. It has been updated and expanded.)

I like to watch television in the evening to unwind, but I find it almost impossible to just watch TV. I have to be doing something else at the same time — flip through a magazine. Knit. Promote my book.

Promote my book? Really?

Yup. And you can promote your book while watching TV, too.

If you’re a multi-tasker like me, try doing a few of these book promotion activities the next time you watch your favorite show.

1. On social media, follow the people who influence your readers.

Zeroing in on the social networks your ideal readers use, find and follow the people who influence them. An influencer is someone who is both active online and respected and followed by your target audience.

Novelists can start with the most popular authors in their genre. If you write fiction, your influencers might also include genre bloggers, prolific genre readers, and any well-known genre publishing house editors.

Nonfiction author influencers are often industry or topic experts and leaders.

While you’re at it, go to their websites and subscribe to their newsletters, too. (But do not add them to your newsletter list!)

2. Follow your influencers’ fans on social media.

After you’ve followed your influencers, go back to their profiles and begin following the people who follow them. (I do a quick profile check first before following someone.)

Over time, as you see what they share, you’ll learn more about what your readers are interested in (especially if they talk about books). And, if they follow back, you’ll add more of the “right” readers to your network.

And don’t forget to follow your own fans, too. I find it hard to stay current with connections, so I use my network TV commercial-break time to follow back the people who have recently followed me. (Streaming without commercials? Hit the pause button now and then.)

Some social networks offer recommendations for other people to follow, too. It’s a lot like when Amazon says, “If you like that product, you’ll like this one, too.” Because the suggestions are based on someone I just followed, they’re on target.

3. Schedule social media posts.

Use a free desktop or smartphone social media management tool to schedule your social network posts several days out. And do it all during commercial breaks.

You can also use your smartphone to share what others post, all without missing any of the TV action.

4. Pin to your book-specific boards on Pinterest.

You probably know what kinds of images and content you want to share on Pinterest. Wait until you’re parked in front of the TV set to pin it.

It’s a great way to add content to your boards without feeling like you should be doing something else — because you are doing something else. You’re relaxing with a good show.

5. Set up Google and Talkwalker Alerts.

Create these alerts for your name, book title, book topic, and other important book-related words or phrases. You’ll get an email with a link each time any of the phrases you’ve set alerts for show up online.

While you’re at it, create alerts for competing authors and book titles so you stay better informed about the competition, too.

If you receive alerts about news articles, add the reporter’s name to a media list so you know who to contact when you’ve got an article idea that could lead to book publicity.

6. Create social media images with quotes from your books.

I’ll confess: Creating quote graphics is my favorite thing to do while watching TV. I use either the WordSwag or Canva apps on my phone, but there are many other options, too.

Admittedly, I am more likely to create images with inspirational or funny quotes than I am to pull a pithy statement from one of my books, but if I add my website URL to the image, it still helps build awareness.

Here’s one I created for a recent blog post.

Create these for your books by pulling key messages or brief, but compelling quotes from your manuscripts.

The image you’ll place the text on will depend on your book, its personality, and your audience. You can use a different background each time, or you can support your author brand by using the same background each time.

7. Make sure you’re using the right keywords and categories on Amazon.

Amazon is a search engine where keywords rule. Make sure your book’s set-up includes keywords that people will search for to find it.

I use Publisher Rocket for this. It’s easy to do the searching while I’m watching TV, but I prefer to make any necessary changes when I can focus more. I just save and export my search results to work with later.

Publisher Rocket also explores categories so you know you’ve selected the best ones for your book. Use the search results to validate your choices or change what you’ve been using based on the tool’s recommendation.

I don’t recommend changing both keywords and categories at the same time, though. Instead, make one change, then monitor sales to see if it made a difference. After a few weeks, make the next change and watch for results.

Select just one of these to work on tonight and see how much progress you make while watching TV. Doing even just a little to promote your book every night will add up and eventually make a difference that you will feel good about.

How do you promote your book while watching TV? Add to the list of ideas by commenting!

(Editor’s note: This article was first published in June 2015. It has been updated and expanded.)

Research shows that images improve your social media success and engagement.

More specifically:

• Quick Sprout reveals that tweets with images receive 200 percent more engagement.
• BuzzSumo reports that Facebook posts with images generate 2.3 times more engagement than posts without images.
• Research published in the Journal of Marketing Research shows that including an image in tweets about air travel increases the number of retweets by 119%.

Here are three types of custom images you can create that support your book marketing messages while they increase social media engagement.

1. Image quotes/picture quotes/quote cards

No matter what you call them, these social media graphics that place words on images are versatile and powerful.

For the text, use inspirational quotes, a pithy message from your book with attribution to your book (not yourself), or a snippet of text from your blog post (that’s what I’ve done with the example below). There are so many ways to approach this — my suggestions are just a start.

Please don’t quote yourself saying something you feel is wise or profound, though. I know that so-called gurus do this, but it isn’t going to position you as a thought leader. You earn that title when others  believe that what you say is so worthwhile that they have to share it.

Rather than quoting yourself on your road to social media success, quote others you admire — and tag them when you post the image online.

Create these types of images with any of the many web-based and/or smartphone tools available for this. I used Canva to create the three images above. The kitten photo came from  Depositphotos; I’ve got links to free photo sites here.

2. Tipographics

Tipographics — also known as tip-o-graphics — are tip lists. I’ve got a collection of them I created from blog post content on a Pinterest board. Each Pinterest image links back to my original blog post on the topic. While I share them on Pinterest, they can be shared on any social media platform you use.

Here’s one example:

During the first two months I started sharing these on Pinterest, traffic to my site from that social network increased more than 300 percent. I’ve recently added a few more and will watch the numbers to see if traffic jumps again.

When I first started creating these, I used a PowerPoint template (download a PDF version of it here). Now that Canva is an option, I’ll test that tool to see which approach is easiest.

If you’ve got design skills, you can make yours look a whole lot nicer than mine. I opted for simplicity, as you can see.

3. Infographics

Infographics incorporate images and text to walk you through a process or simplify complicated data. 

Of the three image types we’re discussing, infographics are the hardest to create. First, they need to tell a story. Second, they’re graphics-intense — they’re the opposite of my tipographics above.

And yet, I love them. They get my attention — and when they do, they nearly always have information I can use. They give me an opportunity to share helpful information with others, as I did in my recent blog post about world reading habits in 2021. I was happy to build an article around that infographic when the creator offered it to me.

Here’s an example of an infographic that’s designed to inform and influence authors.

To create your own, look for templates online.

HubSpot offers 15 free PowerPoint infographic templates that can simplify the design process. Canva has infographic templates, too. Australian designer Donna Moritz also offers links to infographic templates in her article, “4 Easy Infographic Template Tools for Stunning Infographics” on her Socially Sorted site.

If you don’t have design skills or don’t have the time for this, it might be easier to search Fiverr for a designer who can do it.

Increase social media success

Increase engagement and improve reader connections by creating and sharing social media images, whether it’s any of these three or other types. You’ll indulge your creative side while making your time on social networks more productive and meaningful.

Have you incorporated images in your social media plan? Are you seeing more, less, or the same engagement among your followers and connections? Please tell us in a comment. 

(Editor’s note: This article was first published in August 2015. It has been updated and expanded.)