Make it easier for readers by giving them a direct Amazon review link they can use to write an honest reader review.

I’ve created a short video that shows how to send them directly to the review form for your book on Amazon.

Finding your direct Amazon review link

All it takes is a few clicks. Here’s how to do it:

Abbreviated transcript/instructions:

1. On your book’s sales page, go to the review stars at the top under the book title. (No reviews yet? I cover that later in the video.)
2. Hover your mouse over the stars. Click on “see all customer reviews.” That takes me down the page to my reviews.
3. Underneath the summary of reviews, you’ll see the option to “review this product.” Click on “write a customer review.” It takes your readers to the review template. This is where readers review your book.
4. To share that specific link, go to top of your screen and copy the URL. Use a URL shortener (I use bit.ly but there are others) to make a shorter version.
5. When you don’t have reviews already, from your sales page, scroll down to customer reviews. (You’ll still have the customer review section.) You’ll see the “write a customer review” link. Click on that.
6. Copy that URL and shorten it.
7. Share the link with readers. In particular, include it when you give them the Build Book Buzz Reader Book Review Form.
8. Add it to the end of your book so readers can click on it in the e-version or  type it into a browser for the print version.

Why this is important

Like it or not, reader reviews are the “social proof” readers look for when making a decision about buying a book.

Most authors struggle to get reviews, so the easier you make it for readers to write a short, honest, and meaningful review, the more likely they will be to support you with a review.

For help finding readers who write reviews, be sure to read “9 places to look for readers to write reviews” on this site.

What’s your best tip for getting reader reviews? Please tell us in a comment!