I think it would help to get really focused about your ideal reader — create a “persona” with a name and describe her. How old is she? Where does she live? What are her hobbies? Where does she like to shop? What’s her avg. household income? Family and marital status? Etc. IG users are for the most part 30 and younger — are you certain that fits with the person who will love your book?

Sandy

Yes. I’ve definitely tried to target travelers mostly, to Med destinations specifically. I will definitely check into Google analytics – thanks!

Hmmm…you know, thinking about your book’s target market and therefore linking that to IG followers, just based on the cover (which I saw in your IG account), I would have guessed that your audience was people who enjoy reading memoirs, and people who like to travel, especially to Mediterranean destinations. It’s likely that travel writers and photographers have written about/photographed Greece so much that they’re not interested in reading someone else’s book about it — they’d rather write their own. Or do you want them to follow you on IG for reasons not related to your book?

Google analytics can tell you where your site visitors are coming from so if you don’t have that connected to your site (it’s free), you’ll really want to do that.

Sandy

Yes, I follow loads of people who post about Greece, travel writers, and travel photography. I’ve been told it’s important to leave comments so I’m uping my game there. Time will tell. Wish there was a way to find out how many people who follow me on Instagram actually go to my website.

It’s a slow process, for sure. Are you regularly following people who you think might be interested in what you share on IG?

Sandy

It’s not much, but it’s better than nothing!

Sandy

L.C. Walters
http://www.underdogunderbite.com

Thank you, Tracy! I appreciate the share.

Sandy