My new book Circles of Life, goes live too in few weeks. It is the Odyssey of secrets, love and survivor of my family from pre war Odessa Ukraine, to the promised land of Israel, and my journey in America; it is a modern Exodus of my Ukrainian Family, if you will:-).

Thanks again!

Anna Aizic

Thanks, Valerie! I’ll make sure Avril sees your note. I’m so glad she could share her creativity here.

Sandy

As children we all enjoy receiving little surprises and I guess that does not change as we get older.

I have a new challenge to focus on that allows the creative element to be put to use. The marketing experience,as we all know, can be a bit of a slog. It will be a bit like a holiday for my brain really, a treasure hunt.

Thanks so much for your detailed reply. The info really helps! My experience dates from long before the internet was an option, so I was accustomed to mailing press kits for many years. I like the cost savings of internet uploads and email contact but sometimes, I’d just like to do it the old-fashioned way with a twist, per Avril. She has set a great example for us!

Donna, general U.S. protocol IS to e-mail your material to the media, so no worries about that! You should send a printed press kit only when you’re doing something extra, as Avril has shown here, to get attention. The only other reason to send a hard copy of your press kit is when you’re pitching a story or segment idea and want the journalist to have a hard copy of your book. The material in the press kit would serve as background information for your pitch.

When sending a hard copy, be certain to include your e-mail address and a link to your press materials in electronic format on your website.

Sandy