Comments on: New school press releases for authors https://buildbookbuzz.com/new-school-press-releases-for-authors/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:38:20 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Sandra Beckwith https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16105 Fri, 27 Sep 2013 15:23:17 +0000 http://buildbookbuzz.com/?p=4920#comment-16105 In reply to Debi Emmons.

Good point, Debi. Thanks. Unless you’re a super successful author, most newspapers need a very local connection and they need you to make that clear to them.

I’ll add a tip to this that might help nonfiction authors — if you interviewed others for your book and they’re quoted or referenced, send a press release to THEIR hometown paper, too, with the “local expert contributes to book” angle. It’s a good way to expand your exposure when you’ve got that option.

Also, both nonfiction and fiction authors should be sending out tip sheet-type press releases. Learn more about them here: http://buildbookbuzz.com/boost-your-book-publicity-success-with-tip-sheets/ .

Sandy

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By: Debi Emmons https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16104 Fri, 27 Sep 2013 10:58:22 +0000 http://buildbookbuzz.com/?p=4920#comment-16104 Something I discovered when my first book went from an ebook to a paperback was this: A lot of newspapers now want to know what connection the author has to their area before they’ll print a press release. (I was born and raised in Maine, so I was a little surprised that just being an author from the state DIDN’T count as a “local connection” for a lot of the small town newspapers.) Make sure to note, either in your release or your cover letter, why you feel a connection to the town you’re hoping to post the press release in.

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By: Judith Marshall https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16103 Fri, 20 Sep 2013 16:07:17 +0000 http://buildbookbuzz.com/?p=4920#comment-16103 In reply to Paula Hrbacek.

Thanks so much, Paula, for your helpful suggestions. Every author would love to have a feature story appear in a newspaper about his/her book and you’ve given us some excellent advise on how to increase our chances of just that.

Nothing like advice from one who knows!

Judith Marshall
Author of “Husbands May Come and Go but Friends are Forever,” optioned for the big screen

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By: Sandra Beckwith https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16102 Thu, 19 Sep 2013 21:13:55 +0000 http://buildbookbuzz.com/?p=4920#comment-16102 In reply to Theresa Schimmel.

I’m glad it was helpful, Theresa. Also, as an FYI, my friend Dana has a great training program on how to sell children’s books — you can learn more on this blog post I wrote about it: http://bit.ly/VnsfcA

Sandy

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By: Theresa Schimmel https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16101 Thu, 19 Sep 2013 17:40:49 +0000 http://buildbookbuzz.com/?p=4920#comment-16101 Thank you both Sandra and Paula for your helpful tips. Since I’m in the process of writing a press release for an appearance speaking on my published book as well as one for a soon to be released book, it came at a very good time. Still looking for any tips for marketing children’s picture books. Happy to get any ideas, as I’m new to this!

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By: Sandra Beckwith https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16100 Tue, 17 Sep 2013 15:40:56 +0000 http://buildbookbuzz.com/?p=4920#comment-16100 I’m glad to hear that Paula, since it matches what I recommend in my e-book, “Get Your Book in the News: How to Write a Press Release That Announces Your Book” (http://buildbookbuzz.com/get-your-book-in-the-news).

I’ll add that the quote shouldn’t be about how you’ve achieved a lifelong dream by writing a book.

Thanks!

Sandy

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By: Paula Hrbacek https://buildbookbuzz.com/new-school-press-releases-for-authors/#comment-16099 Tue, 17 Sep 2013 15:29:47 +0000 http://buildbookbuzz.com/?p=4920#comment-16099 I write a newspaper column about books that’s in the feature section of the paper. When I use a press release, I want something that reads like a feature story, not an advertisement. That means that any opinion needs to be in a direct quote from a named person. It means that quotes from reviews need a name, not just ‘a reviewer on Amazon.’ The usual outline I use for a feature story is:
What the book is about
quotes from the author about why they wrote it, what inspired it, or what need it meets.
the author’s past publications and qualifications
the average star rating on Amazon.
Quotes from reviews
purchase info: isbn, binding, price, where to buy
Author web site and social media

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