Writing about publishing predators here recently made me realize that I could do more to highlight the good guys in the indie author side of book publishing — the legit author services providers.

Yes, there are a lot of bad guys waiting to pounce. But there are also many legitimate professionals who do good work for a fair fee. Their mission is to earn a living while helping people like you bring your book to the people you wrote it for.

That’s why when a book marketing coaching client connected me with the woman who helped polish his book, I was more than open to a telephone conversation with her. That discussion led to this Q&A about her work as an author services provider and how she does it.

Introducing Karen Hodges Miller

Karen Hodges Miller is CEO at Open Door Publications, a company that specializes in helping authors navigate the world of publishing in today’s environment. The company assists both published and first-time authors with the wide variety of skills and tasks needed to successfully write, publish, and market a book.

She is also the author of eight fiction and nonfiction books and has written countless newspaper and magazine articles in her 30-plus-year career. Her most recent books about book marketing techniques are Authorpreneurship and How to Sell Your Book Today.

Karen is also creating an online course on how to self-publish a book.

Learn how one author services company does business

I talked to Karen about her company to help us better understand how businesses like hers operate. While Karen contracts with specialists for tasks like proofreading, she is very hands on with the company’s book projects.

Please tell me a little about your publishing business.

Open Door Publications assists writers in navigating the sometimes murky waters of self-publishing. We work on a custom basis, starting wherever the individual writer is, whether it is at the “I want to write a book and I’ve never written anything” stage to “I’ve published a book—now what do I do?”

In short, we offer book coaching, editing, proofreading, formatting, cover design, and marketing plan assistance.

Many authors struggle to finally finish their books. Why is that? What are common obstacles to completing a manuscript?

I think the biggest obstacle to publishing is fear: fear of failure or fear of success.

I’ve found that the author who becomes frozen and unable to “pull the trigger” and upload the book when everyone is telling them that it is good is worried about one of these two things.

The second biggest obstacle to finishing a book is time management.

It takes time and creative energy to complete a book. Planning to write three hours a day every day when you already have a full-time job and a family is unrealistic – but I’ve heard many authors tell me this is their plan.

First, sit down and look at your schedule. When can you write? How long can you write productively at any given time? Look at your obligations, then add your writing time to your calendar and make it sacred. Only a true emergency should keep you from writing at that time.

You’ve developed a system that helps authors finally get their books done. Please tell us a little about it and why it works.

My system goes back to the five Ws of journalism: who, what, when, where, and why.

1: Who

First decide who is your target market.

Describe them in detail, including age range, gender, income, other activities and hobbies, and where you will find them on social media and in real life.

2: What

What do you want to write?

Whether fiction or nonfiction, write down your subject and your theme. Your subject is the topic of your book. Your theme is the final message you want your reader to take away when they are done reading.

Try to write your theme in one sentence. If it takes an entire paragraph to explain your theme, you need to go back and refine it.

Next, create a simple outline defining your chapters. Don’t spend too much time perfecting the outline. This is a simple guide that will help you throughout the writing process and make sure you have kept to the points you wanted to make, and have not forgotten anything.

This outline should be made for both fiction and nonfiction and can take any form from a traditional outline to 3×5 cards to a mind map.

3: When

As I mentioned, if you have not scheduled time into your week to write, you’ll never get around to it.

Writing is hard work. Schedule realistic times when you are fresh enough to have creative energy.

If you have worked all day, made dinner for the family, helped with homework, and done three loads of wash, it is unlikely that you’ll be fresh enough at 11 p.m. to write. You may need to get up an hour early to write in the mornings.

4: Where

Where will you write? You need a quiet place where you can think to write. You also need a place where you can securely keep your notes, research, and any other documents.

If you must take out and put away all of your information before each writing session, it will be demotivating. Or, if you have your notes where anyone might move them, it will become a problem.

And finally, make sure you have a secure backup for your work!

5: Why

If you don’t know why you are writing a book, you’ll probably never finish. Write down your goals for your book. Place them into two categories:

• What you want your book to do for others
• What you want your book to do for yourself

How do you decide who to work with? Is there a certain “something” you look for in authors?

I am looking for the “entrepreneurial author,” or as I like to say, someone who is an “authorpreneur.” This is a person who realizes that there is no “write it and they will come.”

First you must write the book, then tell your friends, family, and fans about it over and over and over again.

The second thing I look for is someone who knows how to tell a story.

As an editor, I can fix grammar, help with plot holes, and help with character development, but in the end, the author must know how to tell the story in an interesting way.

Authors have many author services companies to choose from when seeking help bringing their books to the world. What should they be looking for in a business like yours, especially considering the number of predators ready to take their money?

First, make sure that you can personally speak to a human, not just communicate by email.

Look carefully at the services offered. Do you need all of them or just some? Do they only sell packages or do they offer an “a la carte” menu? Are you required to purchase a large amount of books as part of your package?

And finally, do they promise to make you a bestselling author? No one can promise that!

Is there anything else you’d like to add?

The only way to become an author is to first become a writer. Writing is hard work and it takes practice. Try to write several times a week, if not every day.

The quickest way to fail is to fail to start!

What author services companies do you recommend? Please tell us in a comment!

Affiliate Disclosure: This post contains Amazon Associate links, which means if you click on them and make a purchase, Build Book Buzz will receive a couple of pennies (at no extra charge to you). 

Five book marketing lessons I learned from my first indie book

By Sonia Frontera

Publishing a book is a rewarding experience. It can also be an asset to your business, a calling card that highlights your expertise and makes you stand out among peers.

If writing a book is on your bucket list, the good news is that the self-publishing industry is making it easy to fulfill your dream. The bad news is that the process can be tricky and, when done incorrectly, your efforts may not deliver the payoff you expect.

With 4,500 self-published books coming out every day (in addition to those that are traditionally published), making sure your book stands out in the crowd is a challenge.

That’s why it’s important to put your best foot forward by creating a quality book. You need a well-written and professionally edited book with a catchy title, professional cover, and solid book description that will convert potential readers into buyers.

Learning the hard way

But, sadly, that’s not enough. I found out the hard way. After doing many of “the right things,” I was disappointed that my book, Solve the Divorce Dilemma: Do You Keep Your Husband or Do You Post Him on Craigslist?, was not selling like hotcakes.

I realized too late that a few changes before hitting the “publish button” could have made a huge difference in my publishing experience.

You can get it right the first time and publish a great first book that sells!

Here are five book marketing lessons from my publishing debut that I don’t want you to learn the hard way.

1. Have a game plan and take the time to do things right.

After dreaming for decades of being published, I decided to take the plunge when I came across a program that guaranteed becoming an Amazon category bestseller in 30 days.

While I devoted six months to creating a professional quality book, I narrowly focused on a quick launch and becoming that category bestseller. I gave little thought to what would happen next and had no strategy beyond 30 days. I became a number one seller in four categories, but was quickly disappointed when my sales and rankings tanked in a few weeks.

Get your ducks in a row. What you do four to six months before launch is key to the long-term success of your book.

I spent months with my nose to the grindstone writing the book. When I was finished, I rushed to publish, neglecting a series of steps that could have kept my book in front of buyers.

Early in the journey, decide where you’d like to sell your book, the requirements of those outlets, and study the tactics used by other successful authors in your category.  Don’t assume free publishing on Amazon through KDP is your best or only option.

2. Put a publicity strategy in place.

Publicity is one of the most effective and affordable tactics for getting exposure for your book.

But successful publicity relies on relationships with the media and developing these relationships takes time. Start building these relationships long before pub date.

I first heard about book publicity two weeks before launch and completely missed the boat.

Give yourself at least four months to connect with the media, bloggers, and influencers in your niche. Start soliciting reviews, blurbs, and testimonials early to boost the credibility of your book. Boast about them on your website to create buzz.

Have your book announcement press release ready to go and start lining up interviews with your local newspapers and radio while your book is hot off the press.

3. Devise and deploy a consistent marketing program from day one.

Your book won’t sell if readers can’t find it. I rushed to publish without giving much thought to devising and implementing a robust marketing plan beyond the initial promos.

Book advertising can be tricky. Research in advance where books like yours sell best and learn the best practices for those platforms. And be ready to deploy your plan immediately after launch. Don’t wait until the sales tank to try to figure it out.

And have a Plan B, C and D, if necessary. Advertising success entails lots of trial and error.

And remember that book marketing goes way beyond advertising. Stay on top of current trends; stay active on social media; blog regularly; and keep your website, sales, and author pages up to date.

4. Stay out of the rabbit holes.

As I found myself scrambling to boost sales, I attended every webinar, watched every video, and read every blog post I could find. I tried hundreds of expert tips with no discernible reward. Most of these strategies didn’t work for a book about divorce, and I felt exhausted and overwhelmed.

With so many experts in the business, you could easily spend every waking minute and every cent in your bank account trying to learn the tricks of the trade. After all this effort, you will realize that most of them say the same things, many contradict each other, and much of what they say doesn’t apply to you.

There is no one-size-fits-all book publishing or marketing formula. Instead of going down every rabbit hole, follow a few respected experts whose strategies apply to your book and whose style resonate with you. Talk to other authors in your genre to find out what’s worked for them.

If you can afford it, invest in coaching. Work with someone with expertise in the areas you need to improve and whose personality meshes with yours.

5. Don’t be discouraged.

As a new author, you’re bound to make mistakes. While I regret every one of my publishing blunders, I don’t regret bringing my book into the world. And I will do it again — the right way the next time.

Do not despair! These errors can be fixed by relaunching your book, adjusting your strategies as you increase your knowledge, or by starting over with a new book. The important thing is to learn from your mistakes and to not give up on your dreams.

What’s your best book marketing lesson? Tell us in a comment. Let’s discuss! 

Tip of the Month

I like to share a “Tip of the Month,” a free resource or tool for authors, on the last Wednesday of the month.

This month, it’s BundleRabbit, a service that lets you create book bundles with other authors in your genre.

With this resource, you can create the bundle, invite other authors registered with the service to participate, and publish it on e-book retail sites. The curator receives five percent of sales; participating authors receive a combined total of 70 percent.

BundleRabbit also provides a way for dividing royalties among collaborators for a bundle or other types of shared publishing projects. Learn more and browse books at BundleRabbit.com.