Comments on: Book review: The Science of Marketing

By: Marketing Without Data Is Like Driving With Your Eyes Closed ~ Dan Zarrella | Properea

Sat, 28 Aug 2021 17:01:24 +0000

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By: Sandra Beckwith

Sandra Beckwith — Sun, 02 Feb 2014 21:33:42 +0000

In reply to Monica Johnson.

You’re welcome, Monica. I’m glad you’re reading about how to market your book effectively — that’s smart.

Sandy

By: Monica Johnson

Monica Johnson — Sun, 02 Feb 2014 21:24:44 +0000

Sandra
Thank you so much for all the information,
you send me on how to market my book.I had put it on face book and Twitter, but get no response as yet. My sister and her family are the only ones who bought any. My publisher have it in their book store. But so far they haven’t sold much.

By: Donna Winters

Donna Winters — Thu, 16 Jan 2014 02:22:32 +0000

In reply to Sandra Beckwith.

Sandra,

I think you’re probably right. If so, it’s more proof of how little the publisher will do when it comes to marketing.

By: Sandra Beckwith

Sandra Beckwith — Thu, 16 Jan 2014 01:16:13 +0000

In reply to Donna Winters.

Donna, I noticed the relatively low number of reviews when compared to the sales rank, too, and gave it some thought when I left a reader review yesterday.

I don’t think it’s because he doesn’t practice what he preaches — he’s a social media scientist, not a book marketer. I suspect that he hasn’t made marketing his book, and securing reader reviews, a personal priority. It takes effort to ask for and get reader comments, and he probably hasn’t made that effort. (Because he doesn’t need to.)

It’s also quite likely that he wrote the book to share his research and to have the credential and credibility that comes with authoring a nonfiction book, not to make money from the royalties. The goal, then, was the book itself, not reader reviews on Amazon or to supplement his income.

It’s also possible that his employer is an underwriter for this book so it can be used as a marketing tool. Again, in a situation like that, the objective isn’t sales — it’s credibility and prestige.

Just some thoughts…!

Sandy

By: Donna Winters

Donna Winters — Thu, 16 Jan 2014 00:43:06 +0000

Wish I had an answer to your question of what’s my favorite book on how to use social networks effectively. I actually have several titles on this subject on my Kindle and in PDF format on my computer, most of them downloaded for free during promos or as a reward for something I signed up for. The fact is, I have yet to make it all the way through any of them.

Regarding The Science of Marketing, I jumped over to Amazon to take a look at the details and discovered that this title, even though it was published back in April 2013, has only 16 reviews on Amazon. Which makes me wonder. Does this author practice what he preaches? Or maybe he’s done research on how reviews affect sales and discovered that tons of reviews are no more effective than a few, as long as your average is 4 stars or better. That would be interesting to know.

While at Amazon I read the bullet list from the inside flap and discovered I was doing several things right, and my intuition was correct about other points he made. That lifted my spirits!

Thanks for this post. It’s been interesting, to say the least.

By: Sandra Beckwith

Sandra Beckwith — Tue, 14 Jan 2014 20:56:42 +0000

In reply to Marcia Layton Turner.

It’s a quick read that’s loaded with useful information, Marcia. I think you’ll like it.

Sandy

By: Marcia Layton Turner

Marcia Layton Turner — Tue, 14 Jan 2014 20:53:13 +0000

Love the tip to type “New blog post” in tweets about new blog posts. I’m going to start doing that right away. Sounds like I need to get Dan Zarrella’s book!