Comments on: 5 secrets to writing bestseller book marketing copy

By: 5 secrets to writing bestseller book marketing copy - TVVT

5 secrets to writing bestseller book marketing copy - TVVT — Wed, 27 Oct 2021 21:49:31 +0000

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By: Alan Hesse

Alan Hesse — Fri, 01 Oct 2021 15:38:26 +0000

In reply to Sandra Beckwith. Thanks Sandra, you have the right of it! There is also the fact that books on Amazon are easily swallowed up by the sheer volume of competition. I do all the 'right things' like use Dave Chesson's tools to get the right keywords, categories, use the AIDA principle to write my descriptions, and I do design my own covers, which I know is usually a red flag. Having said that, I also illustrate my own books, all graphic novels, so it wouldn't make sense to hire someone else to do my covers in this particular case. Thanks as always for your quality content!

By: Sandra Beckwith

Sandra Beckwith — Fri, 01 Oct 2021 14:47:28 +0000

In reply to Alan J Hesse.

Alan, I think it can sometimes be hard to establish a cause and effect with marketing elements. For example, your marketing copy might be stellar, but if, for example, your covers aren’t designed by a professional who knows what’s appropriate for your genre, you’re going to have trouble converting lookers to buyers. Similarly, if your Amazon page doesn’t have the right keywords and categories, or only a couple of reader reviews, your copy might not be enough to carry the day. There are so many factors to take into account!

Sandy

By: Casey Demchak

Casey Demchak — Fri, 01 Oct 2021 14:27:34 +0000

Hi Debra – Yes, these tips can work for fiction. Keep in mind, in addition to your story, people read fiction to quench a thirst or satisfy a curiosity, have their emotions aroused, and to be taken away somewhere. In addition to the plot, this is what people get from reading a good story. So think of the emotions your book will fuel within your readers. In your case, people who read psychological thrillers tend to read a lot of them. Not just for the story, but because they want to explore the inner workings of the mind, they want to study human behavior, they’re interested in the dark recesses of the mind and why people think the way they do. So when you’re thinking of what people will get out of your book, think about the emotions you’re going to arouse in them, and the curiosity you’re going to satisfy for them. These elements can be a big part of your marketing copy – in addition to your plot. I hope this helps – and thanks for engaging!

By: Debra Scacciaferro - DeFelice

Debra Scacciaferro - DeFelice — Fri, 01 Oct 2021 01:36:59 +0000

This is great for non-fiction. How does it work for fiction? Because fiction is not promising to fix a problem or give you a new hack. It will make you think about issues. I guess that’s a key — my psychological thriller about a child therapist will give you new insights into ????? Except I don’t think that’s why people read fiction. They want a good story. Help.

By: Alan J Hesse

Alan J Hesse — Wed, 29 Sep 2021 20:56:19 +0000

Thanks for a truly useful article! I do write my own copy and my main challenge is ensuring my opinion of it’s worth is objective. I do all the ‘right things’ as highlighted in this article, yet I get no results than I can see, which raises the question: is my copy as good as I think it is, or is there something else entirely that is holding things up?
I need an objective and critical eye on my copy, but this can be expensive, so I don’t look for it. That’s where I’m at!