Comments on: 8 ways to make your book’s press release work harder for you

By: Sandra Beckwith

Sandra Beckwith — Thu, 30 Mar 2023 14:21:41 +0000

In reply to Denise Dorman. Thanks, Denise! I appreciate the SEO feedback. To make sure I understand, are you saying that your strategy is to get your press releases posted in multiple places online because they help with credibility, but they don't help with SEO through backlinks? Sandy

By: Denise Dorman

Denise Dorman — Thu, 30 Mar 2023 14:00:39 +0000

I work in marketing & PR, and I can tell you firsthand that posting your release on those free press release sites is the worst thing you can do for SEO. Google actually penalizes you if your verbatim text is on several of these sites. Even sending a release through a legit wire service like Business Wire or OR Newswire will not positively impact your SEO; as publicists, the strategy behind releases is to help our clients gain some credibility when someone searches for them. As you know, wire services have automatic agreements with various media outlets, so it’s a pay to play situation, e.g., Dallas Morning News picks up PR Newswire releases, as does The Hollywood Reporter, etc.

By: Sandra Beckwith

Sandra Beckwith — Wed, 29 Mar 2023 15:13:47 +0000

In reply to Sonia M Frontera.

I’m SO glad to hear you got an “aha” from this one, Sonia! Yay! Thanks for the feedback. : )

Sandy

By: Sonia M Frontera

Sonia M Frontera — Wed, 29 Mar 2023 14:57:23 +0000

LOVE, LOVE, LOVE this post! Having worked with you to launch Relationship Solutions, I had implemented most of these tips. But I hadn’t thought of sending the press release to meeting organizers for speaking engagements. Thanks for the great information.

By: Sandra Beckwith

Sandra Beckwith — Wed, 18 May 2016 00:51:28 +0000

In reply to Suzanne Newnham. I'm glad it was helpful, Suzanne. Sandy

By: Suzanne Newnham

Suzanne Newnham — Wed, 18 May 2016 00:41:14 +0000

Thank you for the list Sandra and the helpful explanations. You’ve clarified a daunting area.

By: Sandra Beckwith

Sandra Beckwith — Tue, 10 May 2016 17:22:37 +0000

In reply to Paul. Glad to hear it, Paul. Thanks for the feedback. Sandy

By: Paul

Paul — Tue, 10 May 2016 17:08:14 +0000

Thank you. This helps.

By: Sandra Beckwith

Sandra Beckwith — Fri, 29 Apr 2016 17:30:22 +0000

In reply to Susan Jennings.

Hi Susan,

Your course materials include a copy of “Get Your Book in the News: How to Write a Press Release That Announces Your Book.” I recommend that you follow the detailed instructions and compare your final release to the fiction samples at the end of the book.

Good luck!

Sandy

By: Susan Jennings

Susan Jennings — Wed, 27 Apr 2016 15:05:06 +0000

Excellent advice, thank you. Do you have any advice for fiction authors? I struggle with doing press releases for fiction. I took your course some long time ago but haven’t really used it. I am about to release a revised version of my novel and a novella, a prequel to the novel and would like to do a press release.