Compiling this list of holiday gifts for writers and authors is one of my favorite things to do.

All year, I save little gems I discover online that I think you’ll love. I also ask members of the Build Book Buzz Book Marketing Group for suggestions. They never disappoint.

The result is a carefully curated* list of affordable suggestions for every author and writer on your list — including you!

Grab a hot beverage, settle in, and start shopping. And be sure to forward this list to people who’d like to buy you a gift you’re certain to enjoy, too.

29 holiday gifts for writers and authors

Click on each product name to get more information. Full disclosure: Some of the selections include affiliate links, which means we receive a small commission on sales but the cost to you is the same. Also, prices are subject to change.

Your favorite gifts for writers and authors are listed in a totally random order. There is absolutely no rhyme or reason to this, but they’re all excellent options.

1. The Book Hookup Themed Subscription Book Box

Starting at $37.50/box 

This is the ultimate gift for any book lover — which describes most writers and authors. Each quarter, you’ll receive a first edition of a “highly anticipated” book plus an additional paperback and literary goodies. Select from one of several categories. This is from one of my favorite indie retailers, The Strand Bookstore, but Google will help you find other book subscription boxes, too.

2. More Books Short Sleeve Unisex Tee

$27.99

I’m a customer of this company, Piper & Ivy. It’s a family-owned, eco-friendly, Florida business. I can promise you that its shirts are super soft (just how I like them!). It has a great selection of holiday tees for book lovers. And, for an additional $4.99, you can add a pack of vinyl book stickers to your order. Pretty cool, right? Spend your money with a clothing brand that loves books and reading as much as you do!

3. Read Banned Books Long Sleeve Unisex Tee

$33.99

Confession: I just ordered this Piper & Ivy shirt. In addition to its holiday themed shirts, this site offers lots of book-themed shirts you can wear all year. Buy one for yourself or a friend (or author Pamela Cummins, who suggested book-themed t-shirts for this guide)! (P.S. Save 25% by signing up for its emails.)

4. To-Do List Sticky Notes

$15.99

I’m one of those people who loves to cross things off their to-do list. Does this give you pleasure, too? I didn’t even know these cool sticky notes existed until author Megy Karydes suggested them. Aren’t they the coolest? Amazon offers them in a square size, too, but my to-do lists are loooong so I prefer this format.

5. Fingerless Gloves

$13.99 for 4 pairs

Writer and author Mary Mihaly would like to receive fingerless gloves like these this holiday season. How about you? My home office is toasty, but I know that’s not always the case. If you need a space heater next to your writing space, you need these gloves for typing, too! Add them to your wish list.

6. Stained Glass Stacked Books Lamp

$35.99

Isn’t this a beautiful way to communicate how much you love reading? This is a lovely gift for writers, authors, and all book lovers.

7. Dead Fred Pen Holder

$12

Grab this dude as a stocking stuffer for any writer in your life, but especially for a mystery or thriller writer. I received one as a gift; it makes me smile every day.

8. LEUCHTTURM1917 – Monthly Planner & Notebook 2024 with extra booklet

$29.95

Several authors told me they’d like to receive a planner; this is author Megy Karydes‘ recommendation. It’s available in different colors and sizes. There are several writer-specific planners available as well.

9. 365 New Words-A-Year Page-A-Day Calendar 2024

$14.95

As writers, we are all about the words. Get more of them with this word-a-day desktop calendar from Merriam-Webster.

10. Book Lover’s Scented Soy Wax Candle

$21.99+

Who doesn’t love the scent of a quality candle burning, especially on a cold winter night? To order this one on Etsy, select your scent (how about lavender vanilla or blackberry jam?) and the size first.

11. “Chapter One” and “The End” earrings

$13.66

These stainless steel, hypo-allergenic earrings are back by popular demand. Get a pair for yourself and a friend.

12. ConvertKit Creator annual plan

30% off through Cyber Monday

ConvertKit is my email marketing service provider because it’s designed specifically for creators like us, is easy to use, and provides excellent tech support and customer service. The company also offers free training for its customers, something I take advantage of, and a steady flow of helpful e-mail marketing information. I highly recommend it.

13. Scriveiner Ballpoint Pen

$31.99

This exquisite pen is on author Candy Harrington’s gift list and now that I’ve seen it, it’s on mine, too. Don’t worry about it running out of ink; you can buy refills.

14. YETI Rambler 20 oz Travel Mug

30% off right now, $21

I normally include a coffee mug with a cheeky message but let’s face it: We all have enough coffee mugs, don’t we? Let’s elevate that hot boverage experience with this thermal version! I received this as a gift and love, love, love it. Use it at home or at your favorite coffee shop (just pour your beverage into it and sip while you work!). (Hitting the road? I have this one, too, and it keeps beverages hot for hours!). I especially like that there are many color options.
15. Reader Book Review Form

$29

Every author needs a copy of this form that helps readers write those all-important reader reviews on Amazon, Goodreads, and other retail and review sites. Authors are calling this “the missing link” for reader reviews. There’s one for fiction and another for nonfiction; get both at a discount.

16. Book Lover Earrings

$9.99 (sale price)

I discovered these through an Instagram ad and knew you had to have them! Aren’t they the cutest? And because the books are multi-colored, you can wear these with almost any outfit.

17. Library Card Socks

$9.99

Who doesn’t need (or want!) book socks? I love these library socks because they’re a subtle way to support our libraries, but this company also offers a “good friends/good books” pair, a No. 2 pencil design, and a pair with a Jane Austen quote.

18. ProWritingAid

50% off through November 30

ProWritingAid, one of the most popular writing aids for authors, is offering 50% off premium lifetime or yearly plans for Black Friday and Cyber Monday. There’s also a free version to try before you decide to upgrade to the more substantial paid version. One writer told me, “Without it, I find it very difficult to locate all the little things, like split infinitives, comma splices, and variations in spelling between the UK and the U.S.”

19. Libro Audiobook sale

Books on sale through November 27, credit bundles starting at $30 are 10% off December 5-7

I love buying audiobooks from Libro because the company splits profits with indie bookstores. That means I can support my local bookstore every time I make a purchase. Many best-sellers are on sale now through November 27; audibook credit bundles will be 10% off December 5 to December 7.

20. No Such Thing as Too Many Books Tote

$12.99

There’s also no such thing as too many tote bags, which makes this a great gift for the writers and book lovers in your life. There are lots of other book-lover tote options, too. Just use the search box.
21. Book Marketing Coaching

$150

Give yourself the gift of advice by purchasing an hour of my time to work through your book marketing issues. Most authors consult with me to identify marketing opportunties and priorities for their specific book because they know book marketing isn’t one-size-fits-all.

22. Time

$0

I know that novelist Cynthia Swanson spoke for many when she said, “Anything you can do for a writer to give them more time to write is the greatest gift possible. Babysit their kids, bring them a meal, buy them a night in a hotel room so they can hole up and write for 24 hours, all alone.” And it won’t cost you a thing.

23. Create Your Vision Board: The 2-Hour Guide to Attracting the Life You Want

$12.05

Some people swear by vision boards, saying that daily reminder of where they want to go helps get them there. Why not create one for your book? My friend Marcia Layton Turner‘s guide to vision boards is probably the best resource for this on the market. UPDATED November 28, 2023: Marcia is hosting a free vision board class on January 11, 2024 at 7 p.m. ET. Register here.

24. Future Bestselling Author Notebook

$5.99

I’m a big believer in the power of positive thinking. This is the most perfect gift for that. It’s 150 blank pages, but it’s exactly what you need to see when you sit down to write.

25. Lined Index Cards on a Ring

$13.99

So many writers and authors capture and organize their thoughts and words on index cards. That’s why author Jen Dodrill added lined index cards on a ring to her holiday wish list. This collection seemed to be the best value, but there are other options, including just white cards.

26. Writing Dice

$19.75

Overcome writer’s block with nine dice yielding thousands of combinations.

27. Affirmators! Creativity Deck

$13.71

Confession: This might be my favorite item on this list. I think that writers, more than anyone else, suffer from “imposter’s syndrome.” Every time you begin to doubt your ability while writing anything, whether it’s an article, a blog post, or a book chapter, pull a card from this deck with 50 affirmations. You deserve this support! 

28. Noise-Cancelling Headphones

$49.95 (Black Friday 50% off sale price)

This is the ultimate gift for writers working in any public location or distracted at home by TV or family noise. And think of how much more you’ll enjoy audiobooks without the rest of the world intruding!

29. Indie Bookstore Gift Card

Starting at $10

Support local independent bookstores by buying store gift cards for all the writers and readers on your list. Using Bookshop.org for this option lets your recipient give their local indie retailer purchase credit. Even better: Purchase a gift card for a local writer or reader directly from your local bookseller directly.

Phew! That’s quite a list isn’t it? But let’s expand it!

What gifts for writers and authors would you like to receive this holiday season? Please tell us in a comment!

*This year’s most over-used word. 

There’s nothing better on a very cold November weekend than watching a sappy, snowy Hallmark Christmas movie in front of a wood fire while searching online for the most writerly gifts ever for authors and writers.It’s a time-consuming process, one that takes me through more than one movie, but it’s also fun. And, to twist the title of the Blake Shelton/Gwen Stefani song, it makes it feel like Christmas!

Thanks to my searches plus wonderful suggestions from newsletter subscribers and members of the Build Book Buzz Book Marketing Group, I’ve been able to build a carefully curated, bespoke* holiday gift guide with a wide range of products and price points.

Start shopping (or better yet, share this link with someone who’s shopping for you)!

Writerly gifts that are sure to please

Click on each product name to get more information. Full disclosure: Some of the selections include affiliate links, which means we receive a small commission on sales but the cost to you is the same. Also, prices are subject to change.

Your favorite writerly gifts are listed in a totally random order.

1. Booktrovert long sleeve unisex tee

$30.99

I’ve purchased t-shirts from Piper & Ivy, a family-owned, eco-friendly, Florida company and will promise you that they are super soft (just how I like them!). I selected this shirt because it describes me and because it’s gender-neutral, so it’s a good choice for a woman or a man.

2. Take Me to Your Readers short sleeve unisex tee

$23.99

This is another super-soft Piper & Ivy t-shirt offered in a nice selection of softly neutral colors.

3. Vintage Typewriter Pencil Holder

$18.99

This could be my favorite because it’s just clever. If you – or the writer you’re shopping for – learned how to type on a typewriter, they need this in their writing space.

4. Dead Fred Pen Holder

$12

I was amused when I received this handsome young man as a thank you gift for speaking to a regional writer’s group. It’s an excellent stocking stuffer for your favorite writer (especially one who writes whodunits).

5. My Writing Planner

$9.99

Several authors told me they’d like to receive a writing planner, so I spent time scrolling through and studying the options. This is my favorite because it includes worksheets, templates, and calendars.

6. John Steinbeck Scented Soy Wax Candle

$22.09

I’ve selected the John Steinbeck candle option, but there are other literary figure options, including Charles Dickens and Jane Austen, when you move through the “color” options.

7. “Chapter One” and “The End” earrings

$12.66

These stainless steel, hypo-allergenic earrings will delight writers and readers alike.

8. Bamboo Lap Desk with Mouse Pad Tray

$59.95

I have two lap desks with cushions that I use in my office and elsewhere almost daily, often while editing on paper, but would like one that accommodates a mouse. I’m asking Santa for this; perhaps you’ll want to, also.

9. Mr. Coffee Mug Warmer

$13.49

Do you, like me, need a hot beverage in reach when you write? I have a similar model next to me on my desk right now. I’ve had it for years and years and years. If it breaks, I’ll replace it immediately – it’s that indispensable. You need one, too.

10. LiTEArary VarieTEA Sampler

$8.99 for 20 teabags

I drink these teas and they’re as good as any I’ve had (and more clever). This collection includes Agatha ChrisTEA, Shake Spearemint, and Mark Twainquility.

11. Reader Book Review Form

$29

Every author needs a copy of this form that helps readers write those all-important reader reviews on Amazon, Goodreads, and other retail and review sites. There’s one for fiction and another for nonfiction.

12. Rolling Adjustable Height Laptop Cart

$86.70

You’ve heard that sitting all day while you write or work isn’t good for you, right? Before you spend a lot of money on a fancy stand-up desk, test the concept with this less expensive alternative.

13. Joyful Moose Library Due Date Blank Notecard Set

$17.99

These are the cutest notecards ever, aren’t they? I wish I had thought of this. Add them to someone’s stocking.

14. Bird by Bird: Some Instructions on Writing and Life

$15.81

A writer’s classic. Ask anyone who’s read it. That’s why it’s still a top-seller amost three decades after it was released.

15. ProWritingAid

Price depends on plan and starting at free; 50% off through November 28

ProWritingAid, one of the most popular writing aids for authors, is offering 50% off premium lifetime or yearly plans for Black Friday. When I surveyed authors last year for their favorite writing apps and tools, one told me, “Without it, I find it very difficult to locate all the little things, like split infinitives, comma splices, and variations in spelling between the UK and the U.S.”

16. Libro Audiobook Credit Bundles

Starting at $30 for two books, 10% off through November 28

I listen to an average of one audiobook a week, so I was thrilled when the folks at Libro offered me a three-book bundle to try it out. I’m hooked. It has the books I want and an app that’s easy to use, but the best part? Libro splits profits with bookstores, so you can help your favorite indie retailer stay in business. (And if you act quickly, you can save 10% during the Black Friday sale.)

17. Subscription to Online Course Platform Teachable

Price varies depending on plan and starting at free

I’m a huge fan of Teachable, a super easy-to-use online course platform that I use for all of my courses and e-books. If teaching an online course is in your future, you owe it to yourself to create an account there.

18. Aqua Notes Waterproof Note Pad

$13

Don’t let your best ideas go down the drain! If your brilliance strikes when you’re in the shower, write them down with Aqua Notes! The notepad attaches to the wall or door with suction cups and the paper is waterproof.

19. Time

$0

A Build Book Buzz Facebook group members said, “I think the best gift anyone can give a writer is time. Offer to bring them a meal, babysit their kids for a couple of hours, run errands.” And it won’t cost you a thing.

20. Scribd gift subscription

6 months $59.99, 12 months $119.00

Scribd subscribers can read and listen to the best audiobooks, e-books, magazines, and more.

21. Future Best Selling Author Notebook

$6.99

This is just a pad of lined paper with a cover, but I salute the optimism of that cover. It’s the right message to see when you sit down to write.

22. 365 Daily Book Marketing Tips

$1

Let me give your author a book marketing tip every day for a year via email — for just $1 for the entire year! It’s the gift that keeps on giving.

23. I Turn Coffee Into Books Mug

$14.95

Every author needs a cheeky mug. Make this one yours.

24. Character Keeper: A character development workbook for writers and creatives

$9.99

Keep track of all of your story’s characters in one place – names, descriptions, images – everything you need for as many as 50 characters. Genius, isn’t it?

25. Custom Miniature Book Earrings

$22.50

Turn your book – or your friend’s – into conversation-starting earrings! Simply provide the artist with a link to your book cover. (Act quickly — I’ve noticed that some of these have sold out.)

26. Mini Book Necklace

$15.77

After you order custom book earrings (above), purchase a matching pendant necklace to go with it. Or, select a classic cover from one of six options that include Little Women and The Wizard of Oz.

27. Bookish Socks

$9.95

“So many books. So little time.” Sound like your motto? These socks are adorable, but there are lots of other options, too. Scroll through them under “color.”

28. Indie bookstore gift certificate

Starting at $10

Support local independent bookstores by buying store gift cards for all the writers and readers on your list. I’ve linked to Bookshop.org, the hub for independent book shops online. Every purchase on the site financially supports independent bookstores, and you can select the store to buy from if you’d like.

29. Grammarly premium

$12/month (Watch for special Black Friday pricing)

This version of the popular Grammarly tool goes beyond grammar to help your favorite writer ensure that everything they write is clear, engaging, and professional.

30. Between the Pages canvas tote bag

$16.95

Tote your books and other items in a sturdy bag with a message every book lover will appreciate.

Bonus gift ideas

Here are two bonus gift ideas to include from our gift scouts, too!

Snowmen made from books

$67.20 for set of three (also available individually)

Aren’t they the cutest? And what a fun way to show how much you love books.

iPhone Photo Academy

$99 (sale price)

Of all the online courses I’ve taken, this one is probably my favorite. If you like taking photos with your iPhone, you’ll love the video tutorials, before-and-after examples, and assignments.

*This year’s most over-used word. 

What writerly gifts would you like to receive this holiday season? And what’s your favorite on this list? 

There’s nothing better on a very cold November weekend than watching a sappy, snowy Hallmark Christmas movie in front of a wood fire while searching online for the most writerly gifts ever for authors and writers.It’s a time-consuming process, one that takes me through more than one movie, but it’s also fun. And, to twist the title of the Blake Shelton/Gwen Stefani song, it makes it feel like Christmas!

Thanks to my searches plus wonderful suggestions from newsletter subscribers and members of the Build Book Buzz Book Marketing Group, I’ve been able to build a carefully curated, bespoke* holiday gift guide with a wide range of products and price points.

Start shopping (or better yet, share this link with someone who’s shopping for you)!

Writerly gifts that are sure to please

Click on each product name to get more information. Full disclosure: Some of the selections include affiliate links, which means we receive a small commission on sales but the cost to you is the same. Also, prices are subject to change.

Your favorite writerly gifts are listed in a totally random order.

1. Booktrovert long sleeve unisex tee

$30.99

I’ve purchased t-shirts from Piper & Ivy, a family-owned, eco-friendly, Florida company and will promise you that they are super soft (just how I like them!). I selected this shirt because it describes me and because it’s gender-neutral, so it’s a good choice for a woman or a man.

2. Take Me to Your Readers short sleeve unisex tee

$23.99

This is another super-soft Piper & Ivy t-shirt offered in a nice selection of softly neutral colors.

3. Vintage Typewriter Pencil Holder

$18.99

This could be my favorite because it’s just clever. If you – or the writer you’re shopping for – learned how to type on a typewriter, they need this in their writing space.

4. Dead Fred Pen Holder

$12

I was amused when I received this handsome young man as a thank you gift for speaking to a regional writer’s group. It’s an excellent stocking stuffer for your favorite writer (especially one who writes whodunits).

5. My Writing Planner

$9.99

Several authors told me they’d like to receive a writing planner, so I spent time scrolling through and studying the options. This is my favorite because it includes worksheets, templates, and calendars.

6. John Steinbeck Scented Soy Wax Candle

$22.09

I’ve selected the John Steinbeck candle option, but there are other literary figure options, including Charles Dickens and Jane Austen, when you move through the “color” options.

7. “Chapter One” and “The End” earrings

$12.66

These stainless steel, hypo-allergenic earrings will delight writers and readers alike.

8. Bamboo Lap Desk with Mouse Pad Tray

$59.95

I have two lap desks with cushions that I use in my office and elsewhere almost daily, often while editing on paper, but would like one that accommodates a mouse. I’m asking Santa for this; perhaps you’ll want to, also.

9. Mr. Coffee Mug Warmer

$13.49

Do you, like me, need a hot beverage in reach when you write? I have a similar model next to me on my desk right now. I’ve had it for years and years and years. If it breaks, I’ll replace it immediately – it’s that indispensable. You need one, too.

10. LiTEArary VarieTEA Sampler

$8.99 for 20 teabags

I drink these teas and they’re as good as any I’ve had (and more clever). This collection includes Agatha ChrisTEA, Shake Spearemint, and Mark Twainquility.

11. Reader Book Review Form

$29

Every author needs a copy of this form that helps readers write those all-important reader reviews on Amazon, Goodreads, and other retail and review sites. There’s one for fiction and another for nonfiction.

12. Rolling Adjustable Height Laptop Cart

$86.70

You’ve heard that sitting all day while you write or work isn’t good for you, right? Before you spend a lot of money on a fancy stand-up desk, test the concept with this less expensive alternative.

13. Joyful Moose Library Due Date Blank Notecard Set

$17.99

These are the cutest notecards ever, aren’t they? I wish I had thought of this. Add them to someone’s stocking.

14. Bird by Bird: Some Instructions on Writing and Life

$15.81

A writer’s classic. Ask anyone who’s read it. That’s why it’s still a top-seller amost three decades after it was released.

15. ProWritingAid

Price depends on plan and starting at free; 50% off through November 28

ProWritingAid, one of the most popular writing aids for authors, is offering 50% off premium lifetime or yearly plans for Black Friday. When I surveyed authors last year for their favorite writing apps and tools, one told me, “Without it, I find it very difficult to locate all the little things, like split infinitives, comma splices, and variations in spelling between the UK and the U.S.”

16. Libro Audiobook Credit Bundles

Starting at $30 for two books, 10% off through November 28

I listen to an average of one audiobook a week, so I was thrilled when the folks at Libro offered me a three-book bundle to try it out. I’m hooked. It has the books I want and an app that’s easy to use, but the best part? Libro splits profits with bookstores, so you can help your favorite indie retailer stay in business. (And if you act quickly, you can save 10% during the Black Friday sale.)

17. Subscription to Online Course Platform Teachable

Price varies depending on plan and starting at free

I’m a huge fan of Teachable, a super easy-to-use online course platform that I use for all of my courses and e-books. If teaching an online course is in your future, you owe it to yourself to create an account there.

18. Aqua Notes Waterproof Note Pad

$13

Don’t let your best ideas go down the drain! If your brilliance strikes when you’re in the shower, write them down with Aqua Notes! The notepad attaches to the wall or door with suction cups and the paper is waterproof.

19. Time

$0

A Build Book Buzz Facebook group members said, “I think the best gift anyone can give a writer is time. Offer to bring them a meal, babysit their kids for a couple of hours, run errands.” And it won’t cost you a thing.

20. Scribd gift subscription

6 months $59.99, 12 months $119.00

Scribd subscribers can read and listen to the best audiobooks, e-books, magazines, and more.

21. Future Best Selling Author Notebook

$6.99

This is just a pad of lined paper with a cover, but I salute the optimism of that cover. It’s the right message to see when you sit down to write.

22. 365 Daily Book Marketing Tips

$1

Let me give your author a book marketing tip every day for a year via email — for just $1 for the entire year! It’s the gift that keeps on giving.

23. I Turn Coffee Into Books Mug

$14.95

Every author needs a cheeky mug. Make this one yours.

24. Character Keeper: A character development workbook for writers and creatives

$9.99

Keep track of all of your story’s characters in one place – names, descriptions, images – everything you need for as many as 50 characters. Genius, isn’t it?

25. Custom Miniature Book Earrings

$22.50

Turn your book – or your friend’s – into conversation-starting earrings! Simply provide the artist with a link to your book cover. (Act quickly — I’ve noticed that some of these have sold out.)

26. Mini Book Necklace

$15.77

After you order custom book earrings (above), purchase a matching pendant necklace to go with it. Or, select a classic cover from one of six options that include Little Women and The Wizard of Oz.

27. Bookish Socks

$9.95

“So many books. So little time.” Sound like your motto? These socks are adorable, but there are lots of other options, too. Scroll through them under “color.”

28. Indie bookstore gift certificate

Starting at $10

Support local independent bookstores by buying store gift cards for all the writers and readers on your list. I’ve linked to Bookshop.org, the hub for independent book shops online. Every purchase on the site financially supports independent bookstores, and you can select the store to buy from if you’d like.

29. Grammarly premium

$12/month (Watch for special Black Friday pricing)

This version of the popular Grammarly tool goes beyond grammar to help your favorite writer ensure that everything they write is clear, engaging, and professional.

30. Between the Pages canvas tote bag

$16.95

Tote your books and other items in a sturdy bag with a message every book lover will appreciate.

Bonus gift ideas

Here are two bonus gift ideas to include from our gift scouts, too!

Snowmen made from books

$67.20 for set of three (also available individually)

Aren’t they the cutest? And what a fun way to show how much you love books.

iPhone Photo Academy

$99 (sale price)

Of all the online courses I’ve taken, this one is probably my favorite. If you like taking photos with your iPhone, you’ll love the video tutorials, before-and-after examples, and assignments.

*This year’s most over-used word. 

What writerly gifts would you like to receive this holiday season? And what’s your favorite on this list? 

Retailers are offering more and more deals well before the Friday after Thanksgiving, so shopping on that formerly magical day is less necessary and even less appealing.

What’s more, the marketplace is crowded. You’d be hard-pressed to find a retailer that isn’t participating in some form, both instore and online.

There’s too much noise around Black Friday for me and other people with books and other products to sell. I recently turned down two opportunities to participate in group Black Friday promotions because it’s hard for small players like us to break through.

But the fact that everyone else is so focused on Black Friday (whether it makes sense for them or not) leaves Cyber Monday wide open for you.

More people are shopping online on Cyber Monday

This is good news because Cyber Monday — November 26 this year — is getting a bigger share of the e-tailing crowd.

According to the National Retail Federation, 81 million people shopped online on Cyber Monday in 2017 while 66 million did so on Cyber Monday. BestBlackFriday.com is predicting that the Cyber Monday number will increase to 95 million this year.

In addition, a Deloitte study reports that this year, while 44 percent of people will shop on Black Friday, 53 percent will do their online spending on Cyber Monday.

Don’t you want a piece of that?

How to use this for holiday book marketing

How can you leverage this huge online shopping event in your holiday book marketing plan? Here are a few suggestions.

1. Get thee on Amazon.

You know . . . on the off chance you aren’t there already.

This is important because NetElixir predicts that Amazon will be getting 40 percent of the online holiday sales this year. That haul is worth $38.8 billion.

How does that compare to other online retail sites? Last year, all the other online retailers sold a combined $3.6 billion. Ahem.

2. Drop your book’s price on Cyber Monday.

Price it at $.99 — that’s a deal price for most books.

If your publisher controls the price, talk about doing a price drop now. Don’t wait.

3. Promote your deal price.

Use email — tell your newsletter subscribers about it.

Shopify reports that last year, email marketing brought in more buyers to that site than other lead-generating options — search engines, typing in the URL directly, and social media.

Send messages in advance and again on Cyber Monday. People often need to be reminded a couple of times before they take action.

Work to get your special price offer into book deal newsletters.

Advertise on Amazon and, if it makes sense for your book, Facebook.

To support your social media efforts, create a deal price graphic that you can share with your Amazon sales page link.

Remember that people are often shopping for gifts. If your book makes a good gift — and you can explain why — play that up in your promotional campaign.

Make a choice

More people are going to be shopping online on Cyber Monday than on Black Friday. Rather than split your efforts between the two, pick one and focus on it.

Make that choice Cyber Monday. People will have their credit cards out . . . and they will want to use them. Take advantage of that.

Are you planning a Black Friday or Cyber Monday sale, deal, or promotion? Tell us about it in a comment.