Comments on: Book marketing in the time of quarantine https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:35:13 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Sandra Beckwith https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20598 Thu, 02 Apr 2020 16:49:42 +0000 https://buildbookbuzz.com/?p=13156#comment-20598 In reply to Randi Minetor.

Very wise, Randi. However…I can see you using this for a social media post that says something like “You’re less likely to die in the park or anywhere else if you STAY AT HOME” and include the book cover and a link to the CDC guidelines. I wouldn’t say “my new book,” but I can see how just the cover with the title gives you a springboard for a public service message. (And Lord knows, people seem to need these reminders!)

Sandy

]]> By: Randi Minetor https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20597 Thu, 02 Apr 2020 15:24:21 +0000 https://buildbookbuzz.com/?p=13156#comment-20597 My latest book in the “Death in the Parks’ series, Death in Rocky Mountain National Park, was released on April 1. My 35 years in public relations tell me that this is not the time to promote a book about death, and that trying to find some clever way to do it will backfire. So I am stepping back for now. I don’t want to be “that author who tried to capitalize on death and dying in the middle of the pandemic.” However, I am collecting ideas for a re-launch sometime this summer, when people are not facing down their own mortality every time they step outside their own homes. Be well, everyone.

]]> By: Sandra Beckwith https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20596 Wed, 01 Apr 2020 21:13:10 +0000 https://buildbookbuzz.com/?p=13156#comment-20596 In reply to Anthony Fredericks.

I love that you’re taking action, Anthony. Such great ideas! Thanks!

Sandy

]]> By: Sandra Beckwith https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20595 Wed, 01 Apr 2020 21:12:18 +0000 https://buildbookbuzz.com/?p=13156#comment-20595 In reply to Gabi Coatsworth.

Gabi, how do you define “repost?” If it’s using the first 1-2 paragraphs and linking back to the original here, it’s fine. Please don’t copy and paste the entire article, though.

Thanks!
Sandy

]]> By: Sandra Beckwith https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20594 Wed, 01 Apr 2020 21:09:48 +0000 https://buildbookbuzz.com/?p=13156#comment-20594 In reply to Karl Beckstrand.

I’m not sure I understand what you’re saying, Karl.

Sandy

]]> By: Sandra Beckwith https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20593 Wed, 01 Apr 2020 21:08:24 +0000 https://buildbookbuzz.com/?p=13156#comment-20593 In reply to Kayleen Reusser.

Thanks, Kayleen.

Sandy

]]> By: Gabi Coatsworth https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20592 Wed, 01 Apr 2020 16:24:44 +0000 https://buildbookbuzz.com/?p=13156#comment-20592 OK if I repost this on my blog?

]]> By: Anthony Fredericks https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20591 Wed, 01 Apr 2020 16:09:51 +0000 https://buildbookbuzz.com/?p=13156#comment-20591 Earlier this week, I completed and posted my latest ebook: “10,000 Writing Ideas: Essential Strategies for Every Writer” (https://amzn.to/3bJ1LuJ). I know that many people are spending considerably more time on their computers, laptops, and cell phones than ever before. Consequently, I see this as a unique opportunity to initiate some promotional efforts to get the book in front of potential readers.

I included a hyperlink to the book in the “signature” that appears at the bottom of all my emails (since I’m spending more time “socially isolated,” I’m also spending more time corresponding with friends and colleagues). I’m asking dear friends to post reviews of the book, share it on their own social media lists, and mention it on the blogs and online newsletters they write. I have a mass mailing (via Smore) going out at the end of the week and have some plans to get the word out to some LinkedIn groups next week.

Bottom line: Social distancing, stay-at-home orders, and self quarantines mean people are spending more time on-line – looking for entertainment, information, or communication opportunities. This is a chance to reach out to a very receptive and eager audience looking for a good read…say, your latest book!

]]> By: Karl Beckstrand https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20590 Wed, 01 Apr 2020 16:03:35 +0000 https://buildbookbuzz.com/?p=13156#comment-20590 I’ve considered reducing the price of my books–but wonder with the monetary situation changing so rapidly, perhaps I should wait (inflation?)

]]> By: Kayleen Reusser https://buildbookbuzz.com/book-marketing-in-the-time-of-quarantine/#comment-20589 Wed, 01 Apr 2020 13:32:41 +0000 https://buildbookbuzz.com/?p=13156#comment-20589 I’m not actively marketing my books on World War II, but I am keeping my writing in front of friends in the form of devotions on subjects of fear and anxiety.
I don’t feel now is the time to promote my books, but to offer ways to counteract the current atmosphere of fear.

These are devotions about trusting God through this situation and encouraging people to look to the Bible for answers and inspiration. I believe there will be a better time to promote my books. Right now I’m wanting to help people. My pastor took the one devo and sent it to our congregation.

A pastor who read my devo on Facebook asked if she could use it in an upcoming message to her church. I said of course.

Meanwhile, I’m posting at my blog about veterans I’ve interviewed so if people want to divert by reading about them, it’s available. I may put some longer stories there with photos.

Stay safe to everyone reading this.

]]>