Affiliate Disclosure: This post contains Amazon Associates links, which means if you click on them and make a purchase, I will receive a couple of pennies (at no extra charge to you).
Like it or not, September’s arrival reminds us that fall is just around the corner.
This means the orioles competing with the bees for the jelly on my feeder outside my office window will soon be flying south. And that I’d better return to the dry cleaner to pick up that winter coat I dropped off months ago…and forgot about.
But it also introduces to our calendars so many imaginative September holidays for book promotion.
There are so many ways to use these fun holidays! I like to look for opportunities to generate more engagement on social media, blog post ideas, or ideas I can turn into social media images or videos.
Here are a few ideas.
September 1, National Tofu Day, appeals to me because people have strong feelings about tofu. Some, like me, love it. Others have serious issues with it. Why not host a poll on Instagram Stories and ask followers if they love it or hate it?
For more engagement, how about using September 13, Fortune Cookie Day, to ask followers on Instagram, TikTok, Facebook – wherever your audience hangs out – to comment with fortune cookie messages they’d like to find in a cookie but never do? Offer a prize (your book, perhaps) to the person who writes the message you like the most.
National Pet Memorial Day on September 10 made me think of my friend Roxanne Hawn’s “Heart Dog: Surviving the Loss of Your Canine Soul Mate.” Roxanne can leverage the obvious link to her book by starting an online discussion about how humans memorialize their pet. She can also write and distribute to the media a tip sheet offering advice for honoring pet memories that can help their humans deal with grief when a pet dies.
Spend some time reviewing this short list of some of the fun and imaginative occasions coming up next month. Get the full list at HolidayInsights.com.
There are also several book-related holidays in September to consider, including Read a Book Day and National Punctuation Day. You’ll find them in the 2023 Literary Calendar on this site.
Which of these holidays is a good fit for you and your book, and why? How will you use it? Please tell us in a comment.
]]>Can any of them inspire ideas for a blog post, publicity angle, or an image to share on social media?
I like this month’s list because so many of the holidays are universal – you don’t need to have a connection to your book to have fun with them. You can probably find more than one unusual September holiday for book promotion on the list to work into your upcoming book promotion schedule.
Here are a couple of ideas from the September calendar to help jumpstart your thought process.
On September 5, “Be Late for Something Day,” create a social media image honoring the occasion. When sharing it, ask people to respond with what they plan to be late for that day.
“Wife Appreciation Day” on September 15 is a springboard for blog posts from people who write about relationships or romance. It’s the perfect opportunity for any author with a wife to blog about why they appreciate her.
September 28 is “National Good Neighbor Day.” Ask people to share their definition of a “good neighbor.” The different perspectives could generate interesting insights and discussions.
Here’s a short list of some of the fun occasions coming up next month. Get the full list at Holiday Insights.
You can also take advantage of the perennial book promotion opportunities that come in September that include kids going back to school and the start of fall. No matter what you do, don’t let the month slip by without promoting your book in some way.
Which of these holidays is a good fit for you and your book, and why? How will you use it?
]]>