Comments on: Use these webinar takeaways to get more author and book publicity https://buildbookbuzz.com/get-more-author-and-book-publicity/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:34:08 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Technology • Innovation • Publishing — Issue #200 | Sandler Techworks https://buildbookbuzz.com/get-more-author-and-book-publicity/#comment-22010 Mon, 27 Jun 2022 16:22:08 +0000 https://buildbookbuzz.com/?p=15333#comment-22010 […] Pitching to the press […]

]]> By: Sandra Beckwith https://buildbookbuzz.com/get-more-author-and-book-publicity/#comment-22009 Wed, 22 Jun 2022 20:32:53 +0000 https://buildbookbuzz.com/?p=15333#comment-22009 In reply to Sonia Frontera.

Yay, you! That’s exciting!

Sandy

]]> By: Sonia Frontera https://buildbookbuzz.com/get-more-author-and-book-publicity/#comment-22008 Wed, 22 Jun 2022 19:22:35 +0000 https://buildbookbuzz.com/?p=15333#comment-22008 Great idea. Yes, I need to hurry up, as I am retiring later this year! Thanks for your insights.

]]> By: Sandra Beckwith https://buildbookbuzz.com/get-more-author-and-book-publicity/#comment-22007 Wed, 22 Jun 2022 16:45:32 +0000 https://buildbookbuzz.com/?p=15333#comment-22007 In reply to Sonia Frontera.

I’m glad it’s helpful, Sonia! I have some thoughts on your situation (how unusual, right? — hahaha). When I’m quoting someone like you in an article, I can use your book as your credential and link to your author website if the credential that’s most relevant is the book. But if someone is an author and a lawyer, for example, and I’m using them as a source because of their law expertise, I have to link to their lawyer website, not their author site. More simply, when I have options, I have to link to the most relevant of those options. And there are times when people say “Please use this site link” and I can’t because the link they want me to use has nothing to do with the expertise they’re offering in the interview.

So…for you…I highly recommend adding your books to your law site. Feature the covers on the home page and add a tab for your books. That will serve both the journalist’s purposes and yours. And do it now, so you gain the attention of everyone clicking on that link in articles because as you know, those articles will continue to be seen and read for a long time.

Thoughts?

Sandy

]]> By: Sonia Frontera https://buildbookbuzz.com/get-more-author-and-book-publicity/#comment-22006 Wed, 22 Jun 2022 16:08:10 +0000 https://buildbookbuzz.com/?p=15333#comment-22006 Thanks for this article, Sandy. Pure GOLD! It provides a fresh perspective on what has been totally mysterious to me up to now.

While I have received media attention and have been featured in national publications, the journalists have not directed any attention to my self-help books but instead link to my law office. Your pointers will help me tweak my pitch going forward.

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