Comments on: Holiday book marketing: Why you should skip Black Friday and focus on Cyber Monday https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:35:54 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Sandra Beckwith https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/#comment-19673 Fri, 16 Nov 2018 22:38:40 +0000 https://buildbookbuzz.com/?p=11635#comment-19673 In reply to Lorraine Ballato.

Lorraine, “printer” is not the same thing as “publisher.” If “B&B Publications” is the name of your printer and it has control of your Amazon account, than a 30-day notice for a five-minute task is pretty odd.

Sandy

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By: Lorraine Ballato https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/#comment-19672 Mon, 12 Nov 2018 15:58:06 +0000 https://buildbookbuzz.com/?p=11635#comment-19672 Hi, Sandy!

Thanks for that input. I had already gone to my printer. Their price change rule is 30 days minimum which is way too long for my purposes. Re the work around, I had aleady seen that. It is a very complicated (IMHO) “script” and/or a fee-based “third party cart”. The script option is downright frightening for non-techies (ME!) and the third party cart is costly and also complicated. I still have time to try to find a way to do this discount thing, but I fear I will not succeed. Maybe one of your other followers has a solution.
FYI, I have also written to PayPal about their lack of service in not providing capability for a discount/promo code. I believe it is a real gap in their e-commerce service level.

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By: Sandra Beckwith https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/#comment-19671 Mon, 12 Nov 2018 14:37:04 +0000 https://buildbookbuzz.com/?p=11635#comment-19671 In reply to Robert Brink.

Thank you! I just fixed the typo. Keep up the good work!

Sandy

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By: Sandra Beckwith https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/#comment-19670 Mon, 12 Nov 2018 14:32:34 +0000 https://buildbookbuzz.com/?p=11635#comment-19670 In reply to Lorraine Ballato.

Lorraine, if you are self-published, you can change your print book’s price so it’s on sale. When the sale period is over, raise it back to your regular price. If you aren’t self-published, talk to your publisher about changing the price for a sale period.

Here’s information on a PayPal work around: https://www.paypal.com/us/smarthelp/article/how-do-i-create-a-discount-code-or-coupon-code-for-my-paypal-buttons-ts1512

Sandy

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By: Lorraine Ballato https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/#comment-19669 Sun, 11 Nov 2018 18:42:46 +0000 https://buildbookbuzz.com/?p=11635#comment-19669 Hello, Sandy!
Thanks for all your good advice but this one fell flat. I have a print only non-fiction book available on Amazon. I emailed them about having a sale event. What a joke since I am not Michele Obama. Tried to work it through Ingram but that’s not feasible. My website takes Paypal orders, however that method doesn’t accommodate promo codes or discount coupons. Do you know of another way I can do this ’cause I really want to? Thanks, as always.

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By: Robert Brink https://buildbookbuzz.com/holiday-book-marketing-skip-black-friday-focus-on-cyber-monday/#comment-19668 Thu, 08 Nov 2018 05:13:44 +0000 https://buildbookbuzz.com/?p=11635#comment-19668 Ms. Beckwith, I love your stuff, and, as an obsessive-compulsive, obnoxiously picayunish, nit-picking Grammar Grouch (my blog name), I must correct you on a word. You wanted “cachet,” not “cache,” which means a store of food or supplies, or whatever, and is pronounced “cash.” “Cachet” is pronounced “cash-a (a as in aid).” Cachet means credibility or respect, which is what you meant.

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