Pinar, the article offers advice on *where* to start. As for when, start as soon as people can buy it. I’m not familiar with the Istanbul market, though. Do you speak Turkish? I would think that would influence whether or not these avenues are available to you. Is there a market there for the books you write, or do you sell mostly to American readers?

Sandy

Sandy

Glad to hear it!

Sandy

Lindsey, both topics are in the news constantly (unfortunately, and often together, as you know), so one tactic you might want to consider is op-eds — opinion essays. I’d recommend writing a couple and hanging onto them until the next tragedy makes news, then customizing one for the situation and pushing it out there quickly. Here’s more on writing op-eds: https://buildbookbuzz.com/how-write-oped-column-or-essay/

Good luck, no matter what you do! I’m sure your book has important messages.

Sandy

I LOVE this Cindy! So smart! When I worked for what was then the world’s largest PR firm, we sent press kits with bike horns for a Schwinn bikes promotion. It made telephone follow up easy — everyone remembered and loved the horns! Anthing edible probably wouldn’t fly today, unfortunately. The anti-media sentiment coming out of the previous presidential administration would make reporters (rightfully) fear your clever cookies contained poison.

And by the way, I suspect they wouldn’t keep giving you coverage if your books weren’t good and you weren’t a good interview that first time, too. Your goodie basket PLUS how you handled yourself helped you create long-term relationships there with people who want to see you succeed. That’s just what you want. Congratulations!

Sandy