Comments on: Effective author branding starts with these 5 essential questions

By: Sandra Beckwith

Sandra Beckwith — Sun, 02 May 2021 20:29:21 +0000

I like that description a lot, Sonia. Have you thought about incorporating girlfriendy-stock photos? I don’t know if that would work — I’m just thinking that a few images of women together could help convey that.

Sandy

By: Sandra Beckwith

Sandra Beckwith — Sun, 02 May 2021 20:21:01 +0000

In reply to David Balcom.

There’s no need to limit that description to 18 words, David, because the exercise isn’t about writing the perfect lead. It has nothing to do with journalism. Is Stanton part of a series? Have you branded the series?

Sandy

By: David Balcom

David Balcom — Sat, 01 May 2021 15:58:46 +0000

I’ve never considered myself as a brand. My Jim Stanton character is all the characteristics I wish I had wrapped up with a solid dose of never taking himself too seriously. That last part resonates with me, but I would not know where to start asking anyone other than my wife to “describe” me in 18 words or less (the perfect length of a lead sentence according to Ink on Paper, the best book ever for journalists.) This brand approach is going to take some serious thought…

By: Sonia Frontera

Sonia Frontera — Wed, 28 Apr 2021 17:42:53 +0000

I consider myself “the supportive sister who cares” and try to get that message across in my series “The Sister’s Guides to Empowered Living.” Rather than the expert that delivers information, I prefer the image of a trustworthy sister/BFF who will guide and encourage the reader undergoing adverse life events.

This is a work in progress that needs ongoing refining.