Comments on: Book marketing: Where should you start?

By: Sandra Beckwith

Sandra Beckwith — Sat, 14 Jul 2018 15:05:01 +0000

In reply to Michèle.

I’m glad it’s helpful, Michele! Thanks for the feedback.

Sandy

By: Michèle

Michèle — Sat, 14 Jul 2018 15:02:30 +0000

This is fantastic! Thank you so much! I just clicked on the resource link in the 'tip of the month' and a whole new world of beautiful souls just opened up Wishing you a wonderful day.

By: Sandra Beckwith

Sandra Beckwith — Fri, 29 Jun 2018 01:32:23 +0000

In reply to Alejandro De La Garza.

Hey Alejandro, as you learn more, you’ll see that sitting at that B&N table is probably your least effective tactic, so don’t worry about that one! There’s a lot you can do as an introvert — you might find this article I wrote on that topic helpful: https://buildbookbuzz.com/the-shy-authors-guide-to-book-promotion/. You’ll probably discover a few things you can do w/out having to talk to a soul! Finally, I’m really sorry about your dog. : (

Sandy

By: Alejandro De La Garza

Alejandro De La Garza — Fri, 29 Jun 2018 01:17:43 +0000

As a would-be self-published author, marketing will be my greatest challenge. For one thing, I’m actually having almost as much trouble finding a decent self-publishing firm as I am finding an artist to do the cover and back art I’d like for the print edition. Second, I don’t consider myself a people person. I used to say the more I get to know people the more I love my dog. My dog passed away more than a year and a half ago, and I’m still not a people person! But I do understand that, as a self-published author, all of that marketing will pretty much fall on me. I’m not so naïve or arrogant as to believe the money will just start flowing in like pollen during a seasonal change, once I get the book published, and my beach house in just a phone call away. But, for introverts like me, the thought of sitting at a table with stacks of my books in front of a Barnes & Noble is still somewhat daunting.

By: Sandra Beckwith

Sandra Beckwith — Wed, 27 Jun 2018 22:28:15 +0000

In reply to Flora M. Brown.

That’s why I love working with authors as their book marketing coach, Flora — it gives me an opportunity to get and keep them on solid footing. We work together to focus on the right tasks and goals. (Authors, get more information on working with me one-on-one at https://buildbookbuzz.com/speaking-coaching/.)

Thanks!

Sandy

By: Flora M. Brown

Flora M. Brown — Wed, 27 Jun 2018 22:06:26 +0000

Sandy,

I wish I knew which language I need to speak to convince new authors that they MUST market their books. English has not worked as well as I’d like. Traditionally-published authors expect their publishers to take care of this, and self-published authors think they just need to find that ONE thing that will bring them an avalanche of sales. Case in point: One author recently confessed his disappointment that he didn’t sell a single book after plunking down $4800 for a booth at a popular book festival. Had he signed up for my coaching, there’s no way I would have advised him to invest money this way, especially as a standalone effort with no other plans or activities to promote his appearance. *Sigh*

I love it when a prospective client gets it and says those magic words, “Where do I begin?” That’s when we plan a customized book marketing roadmap, and off we go!

Thanks for your continued efforts to drive home the critical importance of marketing.