Comments on: Curious about book funnels? Here’s (almost) everything you need to know

By: ≫ ¿Tienes curiosidad por los embudos de libros? Aquí está (casi) todo lo que necesitas saber

Wed, 08 Mar 2023 05:22:12 +0000

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By: Sandra Beckwith

Sandra Beckwith — Mon, 06 Mar 2023 03:47:32 +0000

I’m saying you can have more than one landing page, each one with a different lead magnet. But since you’re new to this, I’d recommend starting with just one. Select the one that you think your audience will like the most.

Sandy

By: Lora Arbrador

Lora Arbrador — Mon, 06 Mar 2023 03:24:02 +0000

Thanks so much Sandy for your response. That is very encouraging. So are you saying I should try one magnet for a while and then change or have, for example a different landing page for instagram and a different landing page with a different magnet on my website? I’m still a little confused but getting more clear!

By: Sandra Beckwith

Sandra Beckwith — Mon, 06 Mar 2023 01:04:43 +0000

In reply to Lora Arbrador.

Lorna, you can absolutely offer more than one lead magnet. I have several, in fact. The thing is, you need a different landing page for each. You don’t want to offer two on one page and ask people to make a choice. As soon as you force them to make a choice, most will leave. Make the opt-in process as clean and simple as possible.

You can also offer posters that you mail. People LOVE that sort of thing. You’ll have to pay the postage, but as long as you’re prepared to do that, go for it! Just create a new and separate offer page for that.

Sandy

By: Lora Arbrador

Lora Arbrador — Sat, 04 Mar 2023 19:03:49 +0000

Thanks Sandy, I am learning so much from you! A couple of questions:
Is it OK to offer a choice of magnets for example, a chapter in a book or a short ebook (really an essay). The essay is a bit esoteric but perfect for my sub niche but maybe the chapter is better. I have written a coffee table art book that is also 40K memoir so cross genre. Hard to market! I may need a coaching session with you soon!
Also…how about a magnet that requires their physical address as well as their email? I have hundreds of posters of my art that I’d like to give away but would need the person’s residence.
Thanks again and I’ll understand if these questions are too specific. There is not a lot about marketing coffee table books or memoirs. It’s non-fiction but not the usual self-help or how to.
Thanks again,
Lora

By: Sandra Beckwith

Sandra Beckwith — Thu, 02 Mar 2023 14:10:09 +0000

In reply to Johnson Grace Maganja. Nice to see you here, Johnson! I'm glad it was helpful. Sandy

By: Sandra Beckwith

Sandra Beckwith — Thu, 02 Mar 2023 14:09:39 +0000

In reply to Birgit Constant. Great advice, Birgit. Thanks! Sandy

By: Sandra Beckwith

Sandra Beckwith — Thu, 02 Mar 2023 14:09:08 +0000

In reply to Robert Brink. I can appreciate your interest in simplicity, Bob, but the bells and whistles give your email marketing more power. I am not a sophisticated email marketer so I don't use the full power of my service, but what I do use is really helpful. Can you send non-blog messages to your blog subscribers? Sandy

By: Johnson Grace Maganja

Johnson Grace Maganja — Thu, 02 Mar 2023 13:09:18 +0000

Wow…wow…oh my goodness gracious! What a great article about Book Funnel! I have learnt a lot about book funnels as a book author!

Thank you so much, Sandra Beckwith.

By: Birgit Constant

Birgit Constant — Thu, 02 Mar 2023 06:52:24 +0000

I was using MailChimp until GDPR requirements made using it slightly awkward in Germany. Since then, I have been using MailerLite, which is fully GDPR compliant, easy to use and free until you reach 1000 subscribers. It integrates fine with WordPress and Thrive Themes, so I am very happy with this current setup. It might be worth investigating other newsletter providers once you have a lot of subscribers, so that it is possible to segment subscribers into groups and only send them stuff they might be interested in. This should help streamline and optimize one’s bookfunnel to work even more effiently, I hope.