It’s hard to answer that question definitively without more information — for example, you might not be in a position where giving a book away even makes sense. But presuming it does, here are ideas from the post that eliminate that problem:

“Approach this strategy with an open mind and creativity, and you will see that you can still use Stephenson’s approach and helpful how-to information with different “ethical bribes” to get readers on your list. Instead of offering a free e-book, offer a short story, novella, printable illustrations from a children’s book, and so on.

What do you have in your files already that will give readers a sample of your storytelling skills?”

Sandy

Denis, my guess is that you’re making an apples to oranges offer. They’ve downloaded a how-to book and you’re offering them a memoir — 2 different types of books. While I understand why you did that — your how-to is about how to write a memoir — people who are in information-gathering mode aren’t necessarily ready to read an example of the end product.

Also, whatever offer you use, put it in both the front and back of the book. That eliminates the “didn’t read to the end” possibility.

Sandy

I’m glad it was helpful, Alma. I hope it gets you thinking about your options. Thanks for letting me know.

Sandy

You’re welcome, Julaina.

Sandy

Thanks, Karin. It’s always nice to hear from you! I’m glad it was useful.

Sandy