Comments on: What all authors can learn from book marketing case studies

By: Sandra Beckwith

Sandra Beckwith — Sun, 28 Jul 2019 19:41:09 +0000

Sophia, this article on this site might help you:
https://buildbookbuzz.com/uncomfortable-with-book-promotion/

Sandy

By: Sandra Beckwith

Sandra Beckwith — Sun, 28 Jul 2019 02:22:57 +0000

Sophia, I’d encourage you to see book promotion more clearly. You’re not tooting your own horn. You are sharing information about your book, not talking about yourself. You wrote your book for a reason — to entertain, enlighten, educate, or even offer hope. You can’t help people with your message — whether you write fiction or nonfiction — if they don’t know about your book. Don’t you owe it to the people you wrote the book for to help them discover it?

Sandy

By: Sophia Maria Griner

Sophia Maria Griner — Sat, 27 Jul 2019 17:15:13 +0000

Thanks,Sandra, for your professional guidance. “Blowing my own horn”, so to speak, has never been in my nature. Maybe I can acquire it one day.

By: Sandra Beckwith

Sandra Beckwith — Wed, 24 Jul 2019 15:37:42 +0000

In reply to K. M. del Mara.

Thanks, Karen! (And your check is in the mail!)

For your next book, start early by engaging readers in the process — recruit beta readers, ask people to vote on cover options, get their feedback on character names or book settings, etc. Help them become attached to your writing in a way that’s genuine for both them and you, so they can become your advocates when the book is published.

I suspect that building relationships with booksellers and librarians comes easily for you, and that you’re very good at hand-selling your books.

Thanks so much for sharing your experiences and validating this idea that we can all learn from the successes of others!

Sandy

By: K. M. del Mara

K. M. del Mara — Wed, 24 Jul 2019 14:28:50 +0000

My very modest successes were (1) hyping a book before publication, even though I have learned that I didn’t start early enough or thoroughly enough, and (2) building relationships with booksellers and librarians. You’re right, Sandra, they do know their business and are usually willing to share. Of course, none of this would have been possible without Build Book Buzz, and no, that wasn’t meant as flattery.
Apropos of learning from others, why not study success stories? They happen for reasons that we can all emulate to some extent. CEOs, redhot designers, best-selling anybodies — they know stuff.
Thanks for asking~~