Comments on: Message development: Know what you want to say and how to say it

By: Sandra Beckwith

Sandra Beckwith — Wed, 21 Apr 2021 15:54:18 +0000

I’m so glad it’s useful, Sonia. It really does help to take a few minutes to be thoughtful about what you REALLY want to communicate during the interview or conversation. Then you can make sure you work your 1 or 2 messages into the conversation, even if the person interviewing you doesn’t ask a question that will make that easy for you.

Sandy

By: Sonia Frontera

Sonia Frontera — Wed, 21 Apr 2021 10:38:54 +0000

Thanks for another excellent post. It helped me crystallize more messages for my podcast appearances. As I reflect on my books, I realize that each chapter has a mediagenic message I can develop in an interview or tip sheet.

Whether it’s how to avoid divorce regret or how to pick the lawyer that’s right for you, these steps will help me deliver information that is useful and on target.

By: Sandra Beckwith

Sandra Beckwith — Wed, 14 Apr 2021 16:41:55 +0000

In reply to Amanda Socci.

I’m glad it’s helpful, Amanda. You might also find Tara Alemany’s “Dear Reader” exercise helpful since you’re still writing. It’s brilliant. She explains it here: https://buildbookbuzz.com/use-the-dear-reader-exercise/

Sandy

By: Amanda Socci

Amanda Socci — Wed, 14 Apr 2021 15:32:34 +0000

Thank you, Sandra. There are some actionable steps here I think I might be able to take. I’m working on my debut nonfiction book about a dance mom who puts a dance studio on a pedestal and the problems that ensue. I’m laying out my chapters carefully taking great creative vision to write about dance experiences to make this a true narrative nonfiction book. I do not have a marketing plan or a launch date. I’m figuring these things out as I study the process and write at the same time. As per your advice, I will work on my main marketing message and figure out the takeaway to the reader.