Comments on: Book marketing and integrity: Where do you stand?

By: Sandra Beckwith

Sandra Beckwith — Sun, 01 Aug 2021 15:43:28 +0000

In reply to Michael. You're welcome and same to you! Sandy

By: Michael

Michael — Sat, 31 Jul 2021 17:50:58 +0000

Thank you for sharing. A very interesting topic. Have a beautiful weekend! xx Michael

By: Sandra Beckwith

Sandra Beckwith — Thu, 22 Jul 2021 13:31:43 +0000

In reply to Jaq D Hawkins.

I’ve never seen an “as seen on” tag on a book cover. Do you have an example? I do see it on author websites referring to authors being interviewed by the media.

Sandy

By: Jaq D Hawkins

Jaq D Hawkins — Thu, 22 Jul 2021 13:03:57 +0000

Thank you for clarifying a point many newer authors may not be aware of.

On a side note, have you ever bought a book because there was an ‘as seen on’ tag on it? I haven’t.

By: Sandra Beckwith

Sandra Beckwith — Wed, 14 Jul 2021 14:01:41 +0000

In reply to Renee Chronister. Glad to hear it, Renee. Sandy

By: Renee Chronister

Renee Chronister — Wed, 14 Jul 2021 03:20:14 +0000

I just came across this gentleman you are referring to on Facebook. SMH. Misinformation for sure. Keri-Rae Barnum and I had a brief chat about this topic and it sounds like the three of us are on the same page. Thanks for writing a great article.

By: Sandra Beckwith

Sandra Beckwith — Sun, 11 Jul 2021 18:15:09 +0000

In reply to Gabrielle Robinson.

You’re so right, Gabrielle. Keep your eyes open for those who use smoke & mirrors!

I’m so glad the information here is helpful. Thank you for that feedback!

Sandy

By: Gabrielle Robinson

Gabrielle Robinson — Sun, 11 Jul 2021 13:54:34 +0000

Thank you for this timely discussion. It seems that the line between advertising and promotion gets ever more blurred as it also gets ever more difficult to get your book noticed among the stream of new books every year and every day.
BuildBookBuzz is a great resource for us authors.

By: Stephanie Patrick

Stephanie Patrick — Sat, 10 Jul 2021 22:59:30 +0000

In reply to Deb. Publicists do a lot more than arrange interviews, but each book and each campaign is different. What a publicist does for an author with a traditionally published book, a well-funded campaign and a publisher making the major decisions is worlds different than when authors have small publishers or self publish. My advice is start interviewing publicists in your area now. Whatever you do, start the publicity campaign before the book is published. You and your publicist will be at a disadvantage if the book is several months old, which is when most authors think about hiring publicists.

By: Sandra Beckwith

Sandra Beckwith — Sat, 10 Jul 2021 20:58:17 +0000

In reply to Deb.

Some will handle social media for you, too, but most focus on publicity. You might find these articles on the site helpful:

https://buildbookbuzz.com/7-things-you-need-to-know-about-working-with-a-book-publicist/
https://buildbookbuzz.com/should-you-hire-a-book-publicist/
https://buildbookbuzz.com/how-one-author-got-ripped-off/

Sandy