You’re welcome and same to you!
Sandy
]]>I’ve never seen an “as seen on” tag on a book cover. Do you have an example? I do see it on author websites referring to authors being interviewed by the media.
Sandy
]]>On a side note, have you ever bought a book because there was an ‘as seen on’ tag on it? I haven’t.
]]>Glad to hear it, Renee.
Sandy
]]>You’re so right, Gabrielle. Keep your eyes open for those who use smoke & mirrors!
I’m so glad the information here is helpful. Thank you for that feedback!
Sandy
]]>Publicists do a lot more than arrange interviews, but each book and each campaign is different. What a publicist does for an author with a traditionally published book, a well-funded campaign and a publisher making the major decisions is worlds different than when authors have small publishers or self publish.
My advice is start interviewing publicists in your area now. Whatever you do, start the publicity campaign before the book is published. You and your publicist will be at a disadvantage if the book is several months old, which is when most authors think about hiring publicists.
Some will handle social media for you, too, but most focus on publicity. You might find these articles on the site helpful:
https://buildbookbuzz.com/7-things-you-need-to-know-about-working-with-a-book-publicist/
https://buildbookbuzz.com/should-you-hire-a-book-publicist/
https://buildbookbuzz.com/how-one-author-got-ripped-off/
Sandy
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