Comments on: 5 book marketing lessons from the Olympics https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/ Do-it-yourself book marketing tips, tools, and tactics Thu, 07 Dec 2023 21:37:05 +0000 hourly 1 https://wordpress.org/?v=6.6.1 By: Sandra Beckwith https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18203 Mon, 22 Aug 2016 01:17:46 +0000 https://buildbookbuzz.com/?p=8584#comment-18203 In reply to David Penny.

David, that is definitely enough! : )

Sandy

]]> By: David Penny https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18202 Sun, 21 Aug 2016 15:51:43 +0000 https://buildbookbuzz.com/?p=8584#comment-18202 In reply to Sandra Beckwith.

Oh no – not a challenge!

OK – I am learning how to use a Facebook lookalike audience to more closely target my ads. I now have enough likes of my author page to roll these out.

Challenge, accepted, thank you 🙂

Oh, and finishing the fourth in my series. Is that enough?

]]> By: Sandra Beckwith https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18201 Sun, 21 Aug 2016 13:57:56 +0000 https://buildbookbuzz.com/?p=8584#comment-18201 In reply to David Penny.

Thanks, David. I missed that story but love the lesson. With that in mind, what are you going to do this week to improve your book marketing?

Sandy

]]> By: David Penny https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18200 Sun, 21 Aug 2016 13:00:13 +0000 https://buildbookbuzz.com/?p=8584#comment-18200 For me the biggest lesson is none of these, but rather the science of continual micro improvement that the UK cycling team developed based on the Japanese Kaizen system.

Make everything you do a little better, however small the improvement.

Don’t think you can never improve.

]]> By: Sandra Beckwith https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18199 Fri, 19 Aug 2016 20:59:19 +0000 https://buildbookbuzz.com/?p=8584#comment-18199 In reply to Kathy Steinemann.

What excellent suggestions, Kathy! Thank you for sharing them. They’re both very do-able.

Sandy

]]> By: Kathy Steinemann https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18198 Fri, 19 Aug 2016 17:42:13 +0000 https://buildbookbuzz.com/?p=8584#comment-18198 Thanks, Sandra.

Part of the reason we watch the Olympics is to see winners beat world records. Maybe as authors we’d shine more if we could display awards on our book covers or publish free copies of winning short stories at the backs of our books.

]]> By: Sandra Beckwith https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18197 Thu, 18 Aug 2016 16:09:47 +0000 https://buildbookbuzz.com/?p=8584#comment-18197 In reply to Jim O’Brien.

Your poor wife, Jim! Thanks for making me laugh!

Sandy

]]> By: Jim O'Brien https://buildbookbuzz.com/5-book-marketing-lessons-from-the-olympics/#comment-18196 Wed, 17 Aug 2016 20:49:29 +0000 https://buildbookbuzz.com/?p=8584#comment-18196 Yeah, good advice … almost. I took my shirt off and rubbed my body with coconut oil. My wife is still laughing. Its been 3 hours.

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