Comments on: 3 fiction lead magnet ideas

By: Sandra Beckwith

Sandra Beckwith — Sun, 25 Sep 2022 20:53:45 +0000

I’m not sure I understand your goal here, Dan. A “lead magnet” is a digital download you offer as an enticement to sign up for your newsletter. I think you might be talking about something different.

Sandy

By: Dan Gallagher

Dan Gallagher — Wed, 21 Sep 2022 17:13:07 +0000

What of this idea, in my situation in which less than a third gave topical preferences when they signed up (photo humor, in-print humor, fiction, financial wisdom, spiritual, etc)? In other words, I have a very mixed & poorly tagged audience of 1,855, so:

Monthly newsletter has lead magnet always has an attachment or links to one or more freebies, but it’s random as to topic to keep folks guessing. Items type:

A short story
A dramatic excerpt in the newsletter that can go to the completed tale free
Photo humor
a few of my own “Dad jokes”
expert financial advice blog post link
etc.

From your or others’ experience, please opine. Does not having everyone tagged by interest area restrict the open and click-through rates OR does the fact that it’s always a surprise enhance newsletter success metrics?

By: Sandra Beckwith

Sandra Beckwith — Thu, 17 Dec 2020 01:53:07 +0000

In reply to Thomas Greenbank. I hope it does what you want it to. Have you thought about using it as a lead magnet to build a list instead? Sandy

By: Thomas Greenbank

Thomas Greenbank — Thu, 17 Dec 2020 00:37:58 +0000

I’m offering a free short story (6,500 words) which is actually an expanded version of a chapter that didn’t make the cut in my final edits. I added a hint of the supernatural that definitely wouldn’t have sat comfortably with the book.
I published it to my website as a post, so they have to visit my site to read it. I’m hoping this will improve my domain’s SEO.

By: Sandra Beckwith

Sandra Beckwith — Mon, 08 Oct 2018 02:17:41 +0000

In reply to Maureen. Glad to hear it! Sandy

By: Maureen

Maureen — Mon, 08 Oct 2018 00:54:34 +0000

In reply to Sandra Beckwith. Yes, these will get me thinking! Thanks again, Sandy!

By: Sandra Beckwith

Sandra Beckwith — Sun, 07 Oct 2018 19:18:14 +0000

In reply to Maureen.

I’m so glad it’s helpful, Maureen, and that’s a good question!

Here are just a few thoughts:
— A short story that serves as a writing sample
— A MG/YA reader’s guide to finding books they will like (for example, “If you like author A, you might like books by authors B, C, and D” or “If you’re this kind of person, you might like these authors, if you’re that kind of person, you might like those authors,” etc.)
— A parents guide to helping children select age-appropriate fiction (what should they look for in book descriptions — decode things for them)

I hope this gets you thinking!

Sandy

By: Maureen

Maureen — Sun, 07 Oct 2018 17:13:08 +0000

Hi Sandra,
This post is really helpful-thank! I’ve known about lead magnets for a while but am not yet a published author (MS in early stages). Do you have any tips for lead magnets for those of us not yet published but who do have a website? Would I find any in your 365 Daily Book Marketing Tips? I’m currently writing children’s fiction–MG/YA and NF children’s articles.
Thanks for any help,
Maureen C.
http://www.maureenchu.com

By: Sandra Beckwith

Sandra Beckwith — Tue, 24 Jul 2018 13:51:42 +0000

In reply to Carol Malone.

Carol, I suspect that most authors don’t know about lead magnets, so you’re certainly not alone.

I promise you that you’ll find something in your 365 Daily Book Marketing Tips that will resonate with and inspire you! You can be shy, quiet, or introverted and still be successful promoting your book.

Sandy

By: Sandra Beckwith

Sandra Beckwith — Tue, 24 Jul 2018 13:49:04 +0000

In reply to Jim O'Brien. Thanks, Jim. Please keep us posted! Do you have an opt-in email form on your website, too? Sandy