I’m not sure I understand your goal here, Dan. A “lead magnet” is a digital download you offer as an enticement to sign up for your newsletter. I think you might be talking about something different.
Sandy
]]>Monthly newsletter has lead magnet always has an attachment or links to one or more freebies, but it’s random as to topic to keep folks guessing. Items type:
A short story
A dramatic excerpt in the newsletter that can go to the completed tale free
Photo humor
a few of my own “Dad jokes”
expert financial advice blog post link
etc.
From your or others’ experience, please opine. Does not having everyone tagged by interest area restrict the open and click-through rates OR does the fact that it’s always a surprise enhance newsletter success metrics?
]]>I hope it does what you want it to. Have you thought about using it as a lead magnet to build a list instead?
Sandy
]]>Glad to hear it!
Sandy
]]>Yes, these will get me thinking! Thanks again, Sandy!
]]>I’m so glad it’s helpful, Maureen, and that’s a good question!
Here are just a few thoughts:
— A short story that serves as a writing sample
— A MG/YA reader’s guide to finding books they will like (for example, “If you like author A, you might like books by authors B, C, and D” or “If you’re this kind of person, you might like these authors, if you’re that kind of person, you might like those authors,” etc.)
— A parents guide to helping children select age-appropriate fiction (what should they look for in book descriptions — decode things for them)
I hope this gets you thinking!
Sandy
]]>Carol, I suspect that most authors don’t know about lead magnets, so you’re certainly not alone.
I promise you that you’ll find something in your 365 Daily Book Marketing Tips that will resonate with and inspire you! You can be shy, quiet, or introverted and still be successful promoting your book.
Sandy
]]>Thanks, Jim. Please keep us posted! Do you have an opt-in email form on your website, too?
Sandy
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